Building a brand new WordPress website from scratch is an exciting but colossal endeavor. Whether you're opting for a DIY approach or hiring professionals to bring your vision to life, page design, organization, and quality content will all be high on your to-do list.
But then there are the hidden elements. The behind-the-scenes stuff that will actually make your website easily findable and help it rank highly in organic searches.
Of course, I'm talking about SEO—the process of improving the quality and quantity of search engine traffic to your website. Because without it, your website won't gain much traction.
Fortunately, a wide range of WordPress SEO Plugins is available to help you along the way. But if you’re a newbie in the world of search engine optimization (SEO), the variety of options can feel overwhelming.
Today, let's take a look at what I consider to be the top ten WordPress SEO plug-ins out there. I'll give you a run-down of their features, pros/cons, and pricing to help you decide which one will be the best fit for your particular situation. I'll also finish off with my personal top recommendation.
Let's get started!
Because of its amazing features and robust free version, I think Rank Math is suitable for beginners and SEO pros alike. You can opt for different modes (easy, advanced, or custom) depending on your experience level and the way you want the plugin to serve your needs. Anyone looking to optimize their WordPress website could benefit from migrating to Rank Math.
AIOSEO is a perfect platform for beginners. If you're looking for a plugin that will have your website's SEO up and running in less than 10 minutes, then AIOSEO is the right choice. AIOSEO is also a good fit for local and small business owners who rely on online searches for sales and revenue.
When you feel ready to take your SEO game to the next level, Ahrefs SEO is a great choice! Ahref SEO's comparatively high price point means that you have to be getting substantial returns in order for it to be a worthwhile investment for your business.
MonsterInsights is ideal for marketers who want to optimize their site for conversions. It’s not a fully comprehensive SEO platform, but it does provide critical analytics to help you track how visitors are finding your website and engaging with it. MonsterInsights is a great option if you're looking to dig deeply into (and advantageously build on) the trails that are successfully garnering higher traffic for your business.
Yoast is known for helping users improve their content, both in terms of readability and SEO. After you've selected a focus keyword (and other metadata) for the post you're writing, Yoast assigns your content an SEO score and also provides recommendations for how to improve it. If authentically optimized content is a major goal for you and your business, Yoast may be a great fit.
SEOPress is a simple, inexpensive, and approachable plugin for SEO novices. While its range of features is limited compared to some of the more established players in the all-in-one SEO plugin niche. SEOPress is also a good option for large, high-traffic sites that are looking to optimize their content in bulk. With over 250,000 websites using SEOPress to date, it's definitely an up-and-comer on the SEO plugin scene.
WP Rocket is a great plugin for anyone who wants to optimize the speed of their website. Though it costs a little more than some of its competitors, it’s reliable and has consistently strong functions. At SerpFocus, we'd recommend it to beginners and pros alike.
Accordingly, Semrush is well-suited for SEO professionals, agencies, or those with some prior SEO experience. That being said, Semrush (SWA) is also a phenomenal tool for anyone wanting to get the most out of their content. Even rank beginners will find tremendous SEO value in the integrated writing advice that SWA provides.
This plugin is for anyone who wants to optimize their website's speed without investing a penny. It's neither the most comprehensive nor most powerful tool out there but perfectly adequate for many users. Also, you can't beat the price!
This plugin is really for anyone who wants to improve their schema markup and potential of showing up in searches with rich, attractive results that can quickly improve conversion rates. SerpFocus recommends Schema Pro for beginners and professionals alike.