#1 Product Recommendation
SEMrush is an all-in-one digital marketing toolkit packed with insights to help users master online strategy. With robust backlink analysis features, SEMrush shines a revealing light on where your competitors are acquiring links so you can evaluate new partnership and outreach opportunities.
As a backlink analysis tool, SEMrush enables in-depth tracking of competitor link building. Its Backlink Analytics report reveals top linking domains and pages, new/lost links, and anchor text ratios to expose opportunities. Filters allow drilling down by date range, domain type, location, and more to pinpoint the most valuable links. The Backlink Audit Tool scans sites for toxic links that could jeopardize rankings. For outreach, SEMrush's Backlink Gap identifies where competitors have links that you don't. The full backdrop of insights illuminates where to focus efforts to forge strategic partnerships, replicate successful tactics, and surpass competitors by expanding your site's presence on authoritative domains. With SEMrush's lamp lighting the way, users can pursue backlink growth confidently.