Best Technical SEO Audit Tools

updated on
August 22, 2023
Terry Williams
Disclaimer: A few of the links you'll stumble upon here are my affiliate buddies. Meaning, if you decide to join their premium crew, I might get a little thank-you bonus – without any extra penny from your pocket! Just know, I only give shout-outs to tools and products I truly believe in and have used.

My Top Ranked Technical SEO Audit Tools

#1Product Recommendation
screaming frog logo

ScreamingFrog

Screaming Frog SEO Spider - A Powerful Crawler for Technical Audits
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#2Product Recommendation
Sitebulb logo

Sitebulb

Sitebulb - A Powerful SEO Audit Tool for Agencies
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#3Product Recommendation
Lumar logo

Lumar

Lumar - A Cloud-Based Solution for Technical SEO Audits
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#1Product Recommendation

screaming frog logo

ScreamingFrog

Pricing
Features
Accuracy
Full Screaming Frog Review

ScreamingFrog

Screaming Frog SEO Spider is one of the most popular SEO audit tools used by professionals worldwide. This website crawler provides comprehensive analysis of technical SEO issues to help improve website performance.

With its user-friendly interface, Screaming Frog makes it easy to crawl websites of any size and export customized reports. The detailed page-level analysis highlights problems that may be slowing down your site or creating issues for search engines.

Features

Screaming Frog SEO Spider provides a comprehensive set of features to analyze websites for technical SEO issues. Key capabilities include a detailed crawl analysis to visualize your site structure and links, in-depth page analysis to audit elements like titles, metadata, headings, etc., custom extraction to pull needed data from sites, and integration with Google tools like Search Console and Analytics. Screaming Frog also allows flexible exporting into various file formats to share reports. With its crawler, analytics, and auditing features, Screaming Frog gives SEOs a robust toolkit to identify problems negatively impacting site performance.

Pros

  • Comprehensive technical SEO audits
  • Easy to use interface
  • Flexible customization and exports
  • Integrates with Google tools
  • Crawler is fast and accurate

Cons

  • Can slow down on huge websites
  • No content analysis features
  • Naming of exported files could be improved

#2Product Recommendation

Sitebulb logo

Sitebulb

Pricing
Features
Accuracy

Sitebulb

Sitebulb goes beyond just crawling pages - it provides intelligent analysis and insights to improve technical SEO. This makes it a popular choice among SEO agencies and consultants.

With Sitebulb, you can audit large and complex websites with ease. The tool crawls each page, scans metadata, analyzes content, and identifies issues. You'll get actionable recommendations on fixes to improve performance.

Features

Sitebulb crawls websites of any size to provide actionable insights for improving technical SEO. Its auditing features analyze site structure, content quality, metadata, backlinks, and more. Sitebulb includes prioritized audit hints to showcase the most critical fixes needed first. The tool also generates customizable branded PDF reports to clearly communicate issues and solutions to clients. Additional capabilities include a Googlebot crawler for accurate data, audit score benchmarking, data visualizations, URL explorers, and content analysis. With its combination of powerful crawling, intelligent auditing, and compelling reporting, Sitebulb aims to provide end-to-end solutions for agencies managing complex website audits.

Pros

  • Crawls huge websites with ease
  • Detailed, prioritized recommendations
  • Customizable reporting abilities
  • Analyzes content and links for SEO
  • User-friendly workflow and layout

Cons

  • Must be installed locally
  • Can get expensive for large agencies
  • No cloud-based option available

#3Product Recommendation

Lumar logo

Lumar

Pricing
Features
Accuracy

Lumar

Lumar is a robust cloud-based tool optimized for conducting in-depth technical SEO audits. It provides a comprehensive analysis of site structure, content, and backlinks to identify issues hampering performance.

With Lumar, you can audit large, complex websites with advanced crawling capabilities. The platform surfaces critical technical problems like broken links, duplicate content, and more.

Features

Lumar is designed to comprehensively audit technical SEO with advanced crawling capabilities, hundreds of built-in reports, and integration with analytics platforms. Its site explorer feature provides in-depth analysis of site structure, content, and backlinks to surface critical issues. Lumar also enables creating customized dashboards to track key metrics and metrics over time. Users can leverage features like backlink analysis to evaluate new link building opportunities and monitor existing link quality. With robust configuration options, users can tailor Lumar to their specific auditing needs. Its powerful crawling combined with customizable reporting aims to provide a flexible technical SEO auditing toolkit.

Pros

  • Powerful crawler for large, complex sites
  • Hundreds of built-in SEO reports
  • Customizable dashboards
  • Backlink analysis capabilities
  • 24/7 customer support

Cons

  • Expensive pricing
  • Steep learning curve
  • Can be overwhelming for beginners

Other tools we found useful

Ahrefs logo

Ahrefs

Ahrefs - A Robust Set of SEO Tools
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SEMrush logo

SEMrush

SEMrush - A Robust All-in-One Marketing Toolkit
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MozBar Logo

MozBar

MozBar - Convenient On-Page SEO Metrics
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Google Search Console Logo

Google Search Console

Google Search Console - Free Insights into Google Performance
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Ahrefs logo

Ahrefs

Ahrefs - A Robust Set of SEO Tools

Features

Ahrefs provides a wide array of features beyond just backlink analysis, its original focus. For technical SEO, it includes a site audit tool that crawls pages and highlights optimization issues in areas like site speed, structured data, indexing, and more. Users can also leverage other features like rank tracking to monitor keyword positions over time, content explorer to research high-quality content in a niche, and competitor analysis to analyze competitors' backlink profiles and traffic sources. With its comprehensive crawling, auditing, and analytics features, Ahrefs aims to provide an integrated toolkit for monitoring and improving technical SEO.

Pros

  • Large backlink and keyword database
  • Comprehensive backlink analysis
  • Wide range of robust SEO tools
  • User-friendly interface
  • Provides accurate data

Cons

  • Expensive pricing model
  • Audit isn't as detailed as some competitors
  • Keyword difficulty rating isn't always accurate
SEMrush logo

SEMrush

SEMrush - A Robust All-in-One Marketing Toolkit

Features

SEMrush offers robust technical SEO auditing through its detailed site audit feature. It analyzes crawlability, site structure, user experience, and other key areas. The audit identifies critical issues that may be hampering site performance or SEO. SEMrush also provides rank tracking, backlink analysis, campaign tools for PPC, content, and social media. With its combination of auditing, analytics, and campaign management, SEMrush aims to offer an all-in-one SEO and digital marketing toolkit. Users can get a comprehensive view of their website's health and work to improve it through ongoing optimization.

Pros

  • Robust site auditing capabilities
  • Identifies critical SEO issues
  • All-in-one marketing toolkit
  • Generous report limits
  • Great for link building

Cons

  • Only one user account
  • Expensive add-on prices
  • Focused solely on Google
  • Can get very pricey for teams
MozBar Logo

MozBar

MozBar - Convenient On-Page SEO Metrics

Features

MozBar provides quick access to key on-page metrics like Domain Authority, Page Authority, and backlinks through a browser overlay. As users browse different sites, MozBar displays authority scores and backlink counts for any site or page. The toolbar also enables customizing searches by engine, location, highlighting internal vs. external links, and viewing page elements and metadata. While MozBar itself offers limited auditing capabilities, it can be paired with a Moz Pro account for more robust technical SEO analysis through page optimization reports. The aim of MozBar is to bring convenient SEO metrics to users as they browse to complement other optimization tools.

Pros

  • Free to use
  • Quick on-page metrics
  • Customizable searches
  • Highlights internal vs. external links
  • View page elements and meta tags

Cons

  • Limited technical SEO tools
  • User experience not very intuitive
Google Search Console Logo

Google Search Console

Google Search Console - Free Insights into Google Performance

Features

Google Search Console equips webmasters with free tools to gain insights into their site's presence and performance in Google search. Key features include performance reports to analyze search traffic over time, URL inspection to see Google's crawl, index, and serving data for pages, and sitemap submission to improve indexing. Users can also get email notifications for site errors and issues, review index coverage, and request re-crawling of pages. While not as comprehensive as paid SEO tools, Search Console aims to provide website owners with the core performance data needed to monitor and optimize their presence in Google search.

Pros

  • In-depth performance data
  • Backlink tracking
  • Easy to spot site issues
  • Can help improve search traffic
  • User-friendly interface

Cons

  • Data not always fully accurate
  • Not as robust as paid tools
  • Potentially confusing for new users

From The Author

Jacob Kettner

As co-founder of SerpFocus, I'm driven by a passion for helping businesses grow through strategic SEO. I started my digital marketing career at a boutique agency focused on local SEO for small businesses. Read my full bio.

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