BuzzSumo is our top recommended content marketing tool. It’s the tool PR pros use for campaign intelligence—but is it worth the cost?
That’s what we’re here to find out. Below, you’ll find an in-depth BuzzSumo review of everything BuzzSumo has to offer.
We’ll be exploring each of its main features and what you can do with them, sharing what we think are its biggest pros and cons, explaining the different pricing options, and more.
Let’s jump into it!
BuzzSumo is a content marketing platform built to provide all the tools content marketers and SEO professionals need in one place.
You can use it to:
The data-driven insights you draw from BuzzSumo can help you to create top-tier content that ranks higher in the SERPs and generates more engagements on social media.
One of the things that make BuzzSumo stand out from its competitors is the size of its database.
There are over 8 billion articles, 3 million influencers, and 300 trillion social engagements in its index, with historical data spanning 5 years. Their search app puts all that data at your fingertips.
Very affordable entry-level plan, but advanced features come at a steep price.
Data and insights across all tools are highly accurate and reliable.
Simply unmatched in terms of breadth and depth of capabilities. The complete content intelligence solution.
BuzzSumo provides a robust set of features accessible from the top navigation bar:
Let's explore the key capabilities within each section:
The Discover section contains ideation features like:
Trending Content Discovery
See real-time viral content across keywords and topics. Useful for spotting emerging trends and high-performance topics.
This data powers creating cutting-edge content capitalizing on rising trends before the competition.
We'll explore more of these essential ideation tools next.
The Keywords tool provides robust keyword research capabilities:
While similar to other tools, BuzzSumo's data integrates with content performance analytics for superior insights. This powers creating highly optimized, differentiating content.
This feature provides tailored ideas and strategy based on analyzing existing top content:
Rather than generic ideas, the Content Ideas Generator offers data-backed recommendations for creating standout content. It takes the guesswork out of topic selection and ideation.
We've only scratched the surface of BuzzSumo's expansive content planning and ideation toolkit. More essential features include:
BuzzSumo consolidates all the discovery, research, and planning tools needed for high-performance content campaigns in one unified platform.
The Topics tool generates endless related subtopics and keywords around any seed term through its interactive word cloud.
More popular and highly searched subtopics appear larger. Click any topic to view:
This enables digging deeper into any niche to identify promising, untapped angles. You can swiftly brainstorm hundreds of keywords and subtopics to create differentiated content around.
The Questions feature reveals common questions people are asking about a keyword across forums and communities like Reddit and Quora.
This provides invaluable insights into:
Grouping questions by interrogative words makes sorting through volumes of data easy. Transform your content strategy by aligning to actual user questions.
This tool lets you research the highest-performing content related to any keyword. Key insights include:
The detailed analysis report provides even more data to reverse engineer what works and create optimized content that stands out.
Let's explore BuzzSumo's social media analytics, starting with:
Enter any Facebook page to view performance insights like:
These insights help create high-impact Facebook content tailored to your audience. Optimize posting cadence for maximum reach.
For video marketers, the YouTube Analyzer identifies top videos by:
Review high-performing video examples to model length, topics, promotion tactics, and more.
This feature enables comprehensive backlink analysis and tracking:
While lacking some authority metrics, these link building insights are invaluable.
Discover influencers in your niche across key platforms:
Vet potential partners by followers, content topics, engagement levels, and more. Streamline partnerships that expand content reach.
Proactive alerts notify you of brand, keyword, or competitor mentions across the web. Notification options include:
This enables responding quickly to emerging opportunities, news, or PR issues.
Projects let you bookmark content, influencers, questions, and more for organization. Seamlessly save assets from any tool to reference later.
Consolidate research and create content briefs to streamline collaboration. Projects keep all your data centralized for easy access.
BuzzSumo equips you with all the monitoring, management, and analytics capabilities essential for dominating in the digital space.
BuzzSumo offers several pricing tiers:
A free 30-day trial is available to test it out.
BuzzSumo definitely lives up to its reputation as the top content marketing platform. The extensive feature set equips you to thoroughly analyze competitors, brainstorm differentiated ideas, identify influencers, and monitor brand mentions.
Everything is seamlessly integrated with a clean, intuitive interface suitable for beginners and power users alike. It's easy to see why BuzzSumo is a favorite of content marketers and PR professionals.