Email marketing: The tried-and-true way to send personalized content directly to your customers. When you get a fresh newsletter in your inbox, it sends a ping of excitement through you. Or maybe it makes you roll your eyes. “Another one?” you think to yourself. “I get dozens of these a week!”
As a business owner, you want your newsletter recipients to experience the former. What’s the difference between these two reactions? It comes down to the quality of that newsletter.
You know that email marketing campaigns are a highly effective way to nurture leads and increase site traffic. Virtually all of your customers have email addresses. And the average ROI on email marketing is $36 for every $1 spent. But what’s the most cost-effective and efficient way to send email newsletters?
In this detailed review, I’ll compare two popular email marketing tools: Mailgun and Mailchimp. I’ll be breaking down exactly what they offer, how much they cost, and finally, how to determine which one to use.
A well-timed email can make the difference between a customer who walks away and one who stays with you for years to come.
Let’s get started: