Email marketing: The tried-and-true way to send personalized content directly to your customers. When you get a fresh newsletter in your inbox, it sends a ping of excitement through you. Or maybe it makes you roll your eyes. “Another one?” you think to yourself. “I get dozens of these a week!”
As a business owner, you want your newsletter recipients to experience the former. What’s the difference between these two reactions? It comes down to the quality of that newsletter.
You know that email marketing campaigns are a highly effective way to nurture leads and increase site traffic. Virtually all of your customers have email addresses. And the average ROI on email marketing is $36 for every $1 spent. But what’s the most cost-effective and efficient way to send email newsletters?
In this detailed review, I’ll compare two popular email marketing tools: Mailgun and Mailchimp. I’ll be breaking down exactly what they offer, how much they cost, and finally, how to determine which one to use.
A well-timed email can make the difference between a customer who walks away and one who stays with you for years to come.
Let’s get started:
All things considered, I’ve finally determined which of these two programs to recommend.
And the winner is…
The biggest reasons are:
Based on the above, I believe you get better value for your dollar with Mailgun. Whether you’re a freelancer or a medium-sized business, it’s a more affordable alternative to Mailchimp. And you won’t sacrifice any of the features you need for a great price.
Grow your brand and nurture customers through the sales pipeline with email marketing. I highly recommend using Mailgun to do so. It’s simple to use, affordable to scale up, and will impress your subscribers. Give the free plan a try today!
For the past decade I've been building businesses and using SEO to rank them in top positions. For the last 5 years I've worked at a premier search engine marketing agency where it's my job to stay on up-to-date with the latest SEO developments and implement SEO strategies for my clients. Read my full bio here.