In SEO (Search Engine Optimization), link building is a necessary component that can help increase your rankings on Google search engine results pages. But how can you tell what links are top quality? That’s where link-building tools come in.
With all the available tools, two have managed to stand out from the rest: Link Whisper and Internal Link Juicer. These two internal linking plugins have helped many individuals find relevant links to boost their link equity and rankings.
Luckily, I’ve played around with both SEO plugins and can break down the pros and cons of each option.
Link Whisper comes packed with a ton of useful features. It’s a WordPress plugin that helps speed up the process of internal linking efforts to increase your SERPs ranking. While it’s designed for WordPress, you can use it with other page builders. It uses artificial intelligence to identify and suggest opportunities for internal links that may be relevant to your readers.
For starters, its well-organized and detailed reporting dashboard cannot be ignored. The dashboard provides an overview of your site’s linking structure with statistics relating to the most-linked-to domains and internal vs. external links. You can also easily access various types of reports.
This plugin identifies broken links, displays information about which domains your site is linking to, and helps you determine how many clicks your links are getting.
If anything, the most impressive part is the auto-linking feature which creates links for every instance where an anchor text appears on your site.
My only issue with Link Whisper is that it doesn’t offer external link suggestions, and the link-building suggestions aren’t always the most accurate.
Internal Link Juicer is another WordPress plugin that automatically assists with creating internal links for your website. It can take keyword suggestions, look in other posts for those words, and build links. This plugin is impressive as it goes after the exact match terms I set for each post. The widget on the right-hand side of the dashboard allows you to type the targeted keywords you want, and voila! You get an array of options.
This tool is very statistic-heavy. The link statistics feature shows you how many incoming and outgoing links there are on a specific post, and the anchor text statistics show the number of keywords used to build backlinks.
Internal Link Juicer’s free version is very limited as it doesn’t offer any analytics or reporting features that may help your website’s performance.
What I love about Link Whisper is that it’s user-friendly. You don’t have to be some tech guru to get the best out of this WordPress plugin. You can sift through link-building opportunities while the tool does all the footwork. It’s easy to install and activate, and most importantly, it provides clear data and useful information.
I would say that Internal Link Juicer is a much simpler setup. It isn’t hard to create an account, and the dashboard isn’t overly complicated or overwhelming. However, it does tend to glitch, which can be infuriating when you’re trying to get work done.
The base price for Link Whisper is $77 a month for a single site and $167 per month for a ten-site license, which isn’t bad at all. There isn’t a free trial, but it honors a thirty-day money-back guarantee.
You can install Internal Link Juicer for free, but there is a “Pro” plugin available at 2 different prices. The best part? You can use it on more than one website.
The two prices are 1 site yearly for $69.99 or $249.99 for life. It also honors a money-back guarantee as long as you refund it within 2 weeks of purchase.
It’s hard to beat Internal Link Juicer’s lifetime deal. The Pro option offers many useful features, but it comes down to what you want out of your internal need link plugin.
The good news is that Link Whisper is compatible with all major WordPress page builders, such as Classic WP Editor, Gutenberg, Beaver Builder, Thrive Architect, Elementor, WooCommerce, and Kadence Blocks.
The downside with this plugin is that it doesn’t offer much compatibility potential as Link Whisper does. This may deter some customers who want to link it with other page builders.
To contact Link Whisper support, click the support link in the header menu. Once you’ve arrived at the support portal, you can click a new support ticket or check on an existing issue. The support teams are quite knowledgeable and can answer inquiries promptly.
Additionally, they provide video tutorials showing you how to use the plugin’s many features. There’s also a blog where they publish information regarding the latest features, updates, and deals.
This WordPress internal linking plugin doesn’t have a chat feature, so all your inquiries must be sent by email, or you must comb the FAQs section to find an answer to your issue. Customer service can take a while to get back to you, but they also offer how-to overviews that may assist with your troubles.
If you’re looking for the best internal linking tool that provides effective results and all the link juice you could ask for, the go-to choice is Link Whisper. The plugin has so much to offer, and all for a reasonable price. It’s not that Internal Link Juicer is completely inferior, but Link Whisper can give you more bang for your buck.
For the past decade I've been building businesses and using SEO to rank them in top positions. For the last 5 years I've worked at a premier search engine marketing agency where it's my job to stay on up-to-date with the latest SEO developments and implement SEO strategies for my clients. Read my full bio here.