To rank well on search engines for almost any keyword worth targeting, you need at least three things:
The first one can seem a bit esoteric—what makes content high quality? How do you create content that ranks? Many SEO tools have tried to answer those questions, and today, I’m looking at two of the best. I’m going to compare Surfer SEO and Clearscope—two SEO tools that are completely focused on content optimization. I’m going to compare the key features of both of these tools, shining a light on what each tool does best and the unique features of each product. From the hop, you should know that I highly recommend getting a content optimization SEO tool—it’ll help you rank for target keywords, reach your target audience, and boost your content in the SERPs. There’s a lot to cover in this comparison, so let’s get right to it!
Both Clearscope and Surfer are content optimization tools. They work in essentially the same way:
Surfer and Clearscope both use AI and natural language processing (NLP) to scrape the highest-performing sites for the keywords you’re targeting. They use that information to recommend headings and keywords; the tools will tell you how many headings you need, how many of each keyword you should aim for in your content, and more. I can tell you from personal experience that content that’s optimized using Surfer or Clearscope outperforms content that hasn’t been optimized. Getting one of these tools is absolutely worth your time and money—with the right SEO strategy, your investment will definitely pay off. With that in mind, let’s dive into exactly what each of these tools can do for your business. I’m going to rate each tool based on these categories:
There’s a lot of ground to cover, so let’s dive into the battle for content optimization supremacy: Surfer SEO vs. Clearscope!