JasperAI Vs. Copy.aI

updated on
November 30, 2022
Terry Williams
Candidate #1
jasper-ai-logo
Candidate #2
VS.
JasperAI
Core Features
jasper-ai-logo
  • Templates
  • Integrations
  • Boss Mode
  • Recipes
  • Multiple Languages
  • Jasper Art
Best Price
Copy.ai
Core Features
  • Templates
  • Built-In Editor
  • Bullet Points for Summarizing Content
  • Helpful Tutorials
  • Multiple Languages
Best Price

How These Tools Work

Both Jasper AI and Copy.ai operate similarly. In both programs, users begin by selecting a template for the piece of writing they wish to create. Categories of templates include: Ads, blogs, e-commerce, social media posts, emails, product descriptions, and many more.

Once a template has been selected, users are prompted to enter relevant details and keywords to ensure the content will be on point. Depending on the type of content, input fields might include personal information, a title, heading topics, product information, etc.

After that, both Jasper AI and Copy.ai allow you to select stylistic elements such as Point of View (first person, second person, or third person) and Tone of Voice. Tone of Voice is an interesting element that highlights just how far AI writing tools have evolved. You can choose from options like casual, professional, witty, sarcastic, feminine, excited, and even funny (wow, I wish I could program myself to be funny with the click of a button).

After that, you let the software work its magic, and within a few minutes (often just a few seconds), you've got an automatically generated piece of content in your hands. Read it over, tweak and edit it as you see fit, and move on to the rest of your day. It's as simple as that.

The Winner

jasper-ai-logo

Jasper AI

Price
Features
Accuracy
Best Price

Introduction

Jasper AI Vs. Copy.ai

Admittedly, I'm a Star Wars geek. So, when I think of language produced by artificial intelligence, my mind immediately goes to C-3P0 and his hilariously two-dimensional British humor. With a zillion alien languages at his fingertips and his penchant for statistical analysis, C-3P0 is woefully inept when it comes to being anything but literal. He's not the droid you want by your side when figures of speech or the nuances of emotion are involved. "Sometimes, I just don't understand human behavior," C-3P0 laments when he interrupts Han Solo and Princess Leia making out in The Empire Strikes Back and is scolded for it.

But seriously. Cult movies aside...

Language generated by artificial intelligence has progressed at hyper-speed (sorry, couldn't resist) since George Lucas imagined droids like C-3P0 a few decades ago. And what previously would have seemed like a futuristic fantasy has come to pass.

Today, computer-generated content is sophisticated, nuanced, and capable of capturing a wide range of tones, expressions, and even humor in context. While far from perfect, it can compete with human-generated content in many realms and can even make for informative and enjoyable (though perhaps not powerful) reading.

Gone are the days of awkward AI content that stood out a mile away as being generated by a robot. In fact, many professionals nowadays are turning to AI writing software to help them quickly generate quality content.

But should you?

Well, if you've been considering trying out AI writing software but haven't been sure which program might be the best fit, then this comparative review will be perfect for you.

In this review, we'll take a look at two well-known writing tools: Jasper AI and Copy.ai. We'll review how these platforms work, highlight their features, analyze their pricing plans, and conclude with our recommendation on which one is best overall.

What Are the Benefits of AI-Generated Content?

Before we get to the product descriptions themselves, let's just pause to establish why people opt to use AI writing software in the first place. While it won't be the right fit for everyone, paying for a machine to be your content assistant comes with the following benefits:

  • It saves time. This is a huge one, and probably the biggest reason why people use AI writing software. Even with revision and editing time factored in, you can create content up to ten times faster when a machine generates the first draft for you. Short and long-form content can both be generated in just a few minutes!
  • It helps you overcome writer's block. Even if you still intend to write the majority of your content yourself, artificial intelligence can help you get started: Enter information into a template, and you'll receive an organized outline you can use as a starting point. No more blank pages staring back at you!
  • It allows you to write content in multiple languages. Don't happen to be fluent in multiple languages? No problem. With AI, you can generate high-quality content in several languages and trust that it'll get your message across with flair.
  • It’s consistent. An AI writing assistant is always there when you need it and can consistently incorporate your parameters and feedback into the content it generates.
  • It can be a money saver. Software is cheaper than employees. While you may not quite get the natural voice you'd get with a human copywriter, you'll definitely get close. Plus, software doesn't ask for raises, vacation time, or lunch breaks.
  • It isn’t prone to human error. Typos, missed deadlines, misunderstandings, and more are all part and parcel of working with humans. With an AI writing assistant, you eliminate a lot of incidental errors.
  • It means you don't have to do the writing yourself. Plain and simple, if you're just not a fan of writing, then you may be very happy to delegate the bulk of the task to a digital assistant.

Disclaimer: While there are many solid reasons to use AI copywriting tools, you may also discover significant drawbacks. These software options won't be the right solutions for everyone.

What Is Jasper AI?

Jasper AI is a software solution that helps you create written content. It comes with a personal writing assistant named Jarvis (Jarvis AI) and can handle emails, blog articles, SEO content, social media posts, ads, product listings, marketing copy, reviews, and much more.

Jasper AI integrates with both Surfer and Grammarly (including Grammarly's plagiarism checker) and also includes an AI image generator known as Jasper Art. The platform is particularly respected for its advanced long-form content capabilities. You can read my full review of Jasper.ai here.

What Is Copy.ai?

Copy.ai is also a content-writing software solution. Like Jasper AI, Copy.ai offers a wide variety of templates that can assist you in creating everything from emails to website copy, product descriptions, sales copy, and more.

Copy.ai has a built-in editor and is known for its wide selection of content templates. It has great tutorials and offers a completely free version of its services.

Features

Both Jasper AI and Copy.ai come with a similar range of features. But there are a few key differences. Let's take a look:

Jasper AI's Features

Templates

Jasper AI's bread and butter is its range of templates. Currently, it has fifty proven templates that offer users a wide range of options for focusing their content needs. In addition to the more standard templates already mentioned above, Jasper AI also includes templates for content such as creative stories, sentence expansion, company bios, real estate listings, photo captions, video scripts, and many more.

Integrations

As I already mentioned, Jasper AI integrates seamlessly with Surfer SEO and Grammarly. This is a huge timesaver and so helpful if you're already optimizing your content using these platforms. Instead of copying and pasting, you can do everything in one smooth experience with the power of three respected programs behind you.

Boss Mode

Boss mode costs a little more than an entry-level Jasper AI subscription (more on this later), but if you're focused on writing long-form content such as blog posts, articles, and page content, it's totally worth it. Boss mode helps you generate long-form content quickly—and its results are pretty compelling!

Recipes

Jasper AI recipes are pre-built workflows that contain a series of Jasper commands to help you create content with Jasper using a repeatable process. You can customize your own or access them pre-made. They're a bit like elevated fill-in-the-blank writing prompts that Jasper AI spins together into a more refined finished product.

Multiple Languages

Jasper AI can write intelligent, creative content in more than twenty-five languages. You'll have to take their word for it, though, unless you speak all twenty-five languages yourself. But, seriously, that's pretty unreal—and helpful!

Jasper Art

This feature is a real stand-out. Jasper art is an AI image generator that can create super high-quality, original custom images in seconds. Enter the parameters you want and create the perfect image to accompany your content. Check out more details here.

Copy.AI's Features

Templates

Copy.ai offers over ninety templates. Template categories include Business, Careers, HR, Marketing, Personal, Real Estate, and Sales.

Built-In Editor

Copy.ai has a robust built-in editor that can be accessed within its dashboard. In addition to the standard grammar and editing features you'd expect, it also includes options for formatting content and layouts to meet your specifications.

Bullet Points for Summarizing Content

I’m a personal fan of this feature because it’s a major time saver. Instead of writing your own summaries, get Copy.ai to do it for you. Great tool for lead-ins or conclusions to longer content pieces.

Helpful Tutorials

Although Copy.ai is designed to be user-friendly, the platform goes the extra mile by offering helpful tutorials to get the most out of your experience. Topics include technical aspects (such as program set-up and usage) as well as advice on how to get the best results from your content or how to target a specific audience.

Multiple Languages

Copy.ai offers content in more than twenty-five languages. With the click of a button, you can create high-quality translations of your original.

Direct Comparison

  • Both Jasper AI and Copy.ai offer translation services in twenty-five languages. They also both offer a range of helpful tools for content production (such as Recipes or automatically bulleted summaries).
  • Copy.ai offers more templates and more dedicated tutorials, while Jasper AI provides customized image generation (Jasper Art) and Boss Mode for long-form content.
  • Both platforms include high-quality editing software. While Jasper AI integrates with Surfer SEO and Grammarly, Copy.ai's editor is built-in only.

The Winner

Both programs offer formidable features, but in my opinion, this round goes to Jasper AI. I’m a big fan of the Jasper Art technology and find the integration with Surfer and Grammarly to be a game-changer. I'm also impressed with Jasper AI's quality long-form content production, and I don't think Copy.ai quite measures up in that area.
jasper-ai-logo

Jasper AI

Price
Features
Accuracy

Pricing

When you're contemplating investing in a new software platform, of course, you're going to be thinking about your budget. What's the least you can spend while still reaping the benefits of what the program has to offer?

Interestingly, the pricing for Jasper AI and Copy.ai are a little challenging to compare because they’re structured somewhat differently.

Let's take a look:

Jasper AI's Pricing

Jasper AI does have a free trial. For five days, you can generate up to 10,000 words. After that, you've got to pay up.

The Jasper AI Starter Plan begins at $24 and twenty thousand words per month. It provides access to all fifty-plus templates and is marketed to "the hobbyist just getting started". This plan focuses on short-form content and improving existing copy. It includes support for twenty-plus languages, and chat support. It does not include Compose & Commands features, Recipes, Plagiarism Checker Access, SEO Mode, Grammarly, or the Google Docs style editor.

The Jasper AI Boss Mode plan begins at $49 and fifty thousand words per month. It’s designed to "harness the full power of AI writing with the ability to create full-length content with full control and flexibility." The Boss Mode plan includes all features, including priority chat support, and offers the full power of its long-form content tool.

When you subscribe annually to Jasper AI, you save 17%. Also, both plans have a slider that will increase or decrease your subscription rate based on the number of words you plan to generate per month (20,000 to 320,000 is the range for the Starter plan; 50,000 to 700,000 is the range for the Boss Mode plan).

For $20 extra per month, you can subscribe to Jasper Art with either plan—which provides access to unlimited, royalty-free, customized image generation.

Jasper AI does offer an affiliate program.

Copy.ai's Pricing

Copy.ai offers a completely free lifetime version of its software—and doesn't even require you to enter your credit card information to access it. Pretty cool. Of course, the free version is limited, but it may be adequate for some users. It includes one user seat, access to all templates, and unlimited projects for up to two thousand words per month.

Copy.ai's Pro plan offers a seven-day free trial, and after that, it starts at $49 per month. The Pro plan offers access to all features but becomes pricier the more words you want to generate per month (ranging from 40,000 all the way up to 300,000). At the top end, you'd be shelling out $279 or more per month.

Pro plan features include five user seats, priority email support, twenty-five languages, the Blog Wizard tool, and access to all of Copy.ai's newest features.

If you become an annual subscriber to Copy.ai, you'll get a 25% discount (or three months free). The platform does offer an affiliate program.

Direct Comparison

Both programs price their subscriptions based on the number of words generated per month. While Copy.ai offers a free plan, Jasper AI offers a Starter plan. Jasper AI's Starter plan offers more features than Copy.ai's free plan, and Copy.ai doesn't offer a comparable option. Both programs offer discounts for annual subscribers and flexible pricing based on the number of words generated per month. While Copy.ai offers all features with all paid plans, Jasper AI limits features with its Starter plan.

The Winner

This one's pretty much a tie in my mind. I like that Copy.ai offers a free plan, but I also realize its limitations. Likewise, I feel that Jasper AI's Starter plan is pretty limited.

I think, in the end, I would say that if your focus involves long-form content, you'd be best off opting for Jasper AI's Pro plan. If you're more interested in short-form content and have the budget to pay $49 per month, I'd go with Copy.ai because of its full complement of features.

JasperAI
jasper-ai-logo
Price
Features
Accuracy
Best Price
Copy.ai
Price
Features
Accuracy
Best Price

Conclusion

Alright, so what's the takeaway here? Which program is the better AI content writing assistant?

To be honest, I think both programs have their strengths. They're comparable in many respects and are both solid choices for generating high-quality AI content. You won't go wrong with either.

That being said, if a Wookie were going to rip my arms out of their sockets if I didn't choose a clear winner, I'd have to go with...

Jasper AI.

While both programs offer a solid base overall, Jasper AI offers much superior long-form content options, helpful integrations with Surfer SEO and Grammarly, and a really kick-ass image generator (Jasper Art).

When To Use Jasper AI

Use Jasper AI (Pro Plan) if you're looking for a powerful, advanced, and ultra-quick long-form content generator and editor. Jasper AI is also a great choice if you already use Surfer and/or Grammarly (because of its integrations) or are interested in generating phenomenal images to accompany original content (Jasper Art).

When To Use Copy.ai

Copy.ai fits the bill for all of your content generation needs but isn’t as quick or advanced as Jasper AI when it comes to long-form pieces like blogs, articles, and reviews. Because Copy.ai offers more templates than Jasper AI, it's the perfect choice for diversified short-form content. I don't think Copy.ai will disappoint in this respect! It also comes with a lifetime free version, which is not to be overlooked if you're only looking to dabble in AI copywriting tools (or if you generate less than 2,000 words of content per month).

Try It Out

As always, the team at SerpFocus is here to support your SEO and marketing journey. If you have further questions after reading this comparative review or would like to share your own experiences with AI copywriting tools, I'd love to hear from you. (Also, if you'd just like to nerd out about your favorite Star Wars character...)

SerpFocus is dedicated to helping people learn and improve their SEO and marketing skills. Get in touch today!
JasperAI
jasper-ai-logo
Price
Features
Accuracy
Best Price
Copy.ai
Price
Features
Accuracy
Best Price

FAQ

What Are the Benefits of AI-Generated Content?

Before we get to the product descriptions themselves, let's just pause to establish why people opt to use AI writing software in the first place. While it won't be the right fit for everyone, paying for a machine to be your content assistant comes with the following benefits:

  • It saves time. This is a huge one, and probably the biggest reason why people use AI writing software. Even with revision and editing time factored in, you can create content up to ten times faster when a machine generates the first draft for you. Short and long-form content can both be generated in just a few minutes!
  • It helps you overcome writer's block. Even if you still intend to write the majority of your content yourself, artificial intelligence can help you get started: Enter information into a template, and you'll receive an organized outline you can use as a starting point. No more blank pages staring back at you!
  • It allows you to write content in multiple languages. Don't happen to be fluent in multiple languages? No problem. With AI, you can generate high-quality content in several languages and trust that it'll get your message across with flair.
  • It’s consistent. An AI writing assistant is always there when you need it and can consistently incorporate your parameters and feedback into the content it generates.
  • It can be a money saver. Software is cheaper than employees. While you may not quite get the natural voice you'd get with a human copywriter, you'll definitely get close. Plus, software doesn't ask for raises, vacation time, or lunch breaks.
  • It isn’t prone to human error. Typos, missed deadlines, misunderstandings, and more are all part and parcel of working with humans. With an AI writing assistant, you eliminate a lot of incidental errors.
  • It means you don't have to do the writing yourself. Plain and simple, if you're just not a fan of writing, then you may be very happy to delegate the bulk of the task to a digital assistant.

Disclaimer: While there are many solid reasons to use AI copywriting tools, you may also discover significant drawbacks. These software options won't be the right solutions for everyone.

What Is Jasper AI?

Jasper AI is a software solution that helps you create written content. It comes with a personal writing assistant named Jarvis (Jarvis AI) and can handle emails, blog articles, SEO content, social media posts, ads, product listings, marketing copy, reviews, and much more.

Jasper AI integrates with both Surfer and Grammarly (including Grammarly's plagiarism checker) and also includes an AI image generator known as Jasper Art. The platform is particularly respected for its advanced long-form content capabilities.

What Is Copy.ai?

Copy.ai is also a content-writing software solution. Like Jasper AI, Copy.ai offers a wide variety of templates that can assist you in creating everything from emails to website copy, product descriptions, sales copy, and more.

Copy.ai has a built-in editor and is known for its wide selection of content templates. It has great tutorials and offers a completely free version of its services.

From The Author

Terry Williams (fresh)

Terry Williams

For the past decade I've been building businesses and using SEO to rank them in top positions. For the last 5 years I've worked at a premier search engine marketing agency where it's my job to test and use SEO software, plugins, and strategies. Read my full bio here

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