Best B2B SEO Tools

by Terry Williams • updated August 08, 2022

Does this sound familiar? Your clients want to drive more traffic to their websites. To help with that, you can optimize their sites to rank higher in Google search results. But you need an airtight SEO strategy to pull that off successfully.

Maybe you’ve built a business offering SEO services to other businesses—helping them outrank competitors in the highly-competitive Google search results. If so, you’re looking to do that as efficiently as you can.

You need to offer your client the best quality, most in-depth information possible. You need a fleet of advanced SEO tools at your disposal. 

Search engine optimization has been around since the dawn of the internet. Since then, developers have created SEO tools that make the lives of SEOers a little easier. With these tools, you can automate certain parts of the process, saving you time and getting your clients better results.

SEO tools can be used to optimize content, fix glitches on a website, and perform keyword research. All of these tasks are essential for a B2B SEO strategy. I’ve put together a list of the best SEO tools to use in your B2B strategy:

What You Need From an SEO Tool

So, why do you need an SEO tool? When you’re juggling multiple clients, you can’t afford to spend hours finding keywords or searching for technical issues. You need tools to do that for you.

As the saying goes: Work smarter, not harder. You need SEO tools that offer the following:

Keyword research

Which keywords will help your client rank and be relevant to their business? With a keyword analysis tool, you can find keyword ideas, determine the difficulty of those keywords, and see how many searches they get per month.

Domain authority

Also known as domain rating, this metric measures the authoritativeness of a website. When a website has a high DA or DR, that means it has a strong backlink profile (a lot of other websites link back to it). Usually, this correlates with higher rankings. Use this metric to find link-building opportunities. 

Backlink analysis

Which websites link back to your client’s website? Where are their competitors getting links from? Use tools that provide a site’s backlink profile to find out.

Search volume metrics

Are your SEO efforts paying off? When businesses are paying for SEO services, they need to see results—otherwise, they’ll start looking for your competitors. You need data analysis tools that show you a website’s rankings, user activity, and overall performance. 

Content analysis

If you offer content marketing services, this feature is a must-have. You need a tool that allows you to analyze top-performing content, so you can figure out how to replicate and improve upon it. 

Now that you know what you need, the next step is finding the right tool for the job. Below, I’ve listed the top tools to improve your B2B SEO strategy:

Google Analytics

Gain insights from website data and reporting

Every search engine optimization strategy starts with Google Analytics. It takes important metrics—like site sessions, bounce rate, and clicks—and turns them into visual, easily-digestible data. Clients can see how users are interacting with their website and how it’s performing overall. 

Better yet, this is a free SEO tool. All you need to do is connect it to a client’s website and wait for the data to pour in. Keep in mind that it can take up to a week for Google Analytics to collect enough data. 

When you’re putting together a B2B SEO strategy, we recommend using Google Analytics as a monthly reporting tool. You can use it to measure the impact of your optimization efforts—clients can see how their search volume increases over time. 


Track website performance, conduct keyword research, and more

Ahrefs rolls a ton of SEO features into one. This tool includes:

  • Keywords Explorer. Find the search volume, difficulty, and long-tail variations for your target keywords. You can get keyword data from 171 countries and 10 different search engines.
  • Rank Tracker. Check how your client’s website ranks on desktop and mobile searches. You can schedule reports to keep an eye on your rankings. 
  • Content Explorer. Find relevant topic ideas to write content that ranks.
  • Site Audit. Use this tool to perform organic traffic research, check competitor backlinks, and see PPC data. 

While certain features of Ahrefs are free, most require a payment plan. However, the pricing is flexible, with options for small businesses and full-blown SEO agencies. 


Analyze key SEO elements

Moz strives to be an all-in-one solution for B2B SEO agencies. With this tool, you can see how your website is performing across the web.

Moz checks how a website ranks across multiple search engines, not just Google. This gives you a more complete picture of how your SEO efforts are affecting a site. It’s also a great tool for link building. Dig deep into a website’s backlink profile to find new opportunities and whether you have any harmful links. 


Get endless keyword ideas

We’ve all been there: You’re staring at the blank page of your word processor, twiddling your thumbs, trying to think of a topic. Writer’s block. 

You know your client needs content—but what kind of content do they need? Here’s where Ubersuggest comes in handy. To use it, you need to enter 1-3 keywords you want to focus on. Then, the tool will generate a list of related keywords, along with their search volume and SEO difficulty. 

There are two versions of this tool: A free version (which offers 3 free daily searches) and a paid version (which offers more daily reports, keyword tracking, and site audits). 

You can also use Ubersuggest to find link-building opportunities. Simply enter your domain and your top competitor’s domain; then, the tool will pull up websites that link to your competitor but not your own site. 

Screaming Frog SEO Spider

Identify common technical SEO issues with this website crawler

If you’re running an SEO agency, then you may have dozens of clients. It’s tough to track every individual issue on their website. Need help spotting glitches and technical snags? Screaming Frog is built for that. 

Run Screaming Frog on a website to get a comprehensive technical audit. Use it to:

  • Discover broken links
  • Identify page titles and meta descriptions that are too long or too short
  • Find duplicate pages & content
  • And more!

If you’re familiar with optimizing websites, you know how tricky it can get. Screaming Frog helps make it more approachable. You can take it one task at a time by following each section of the audit. 

Google Search Console

Gain valuable insights into search engine result pages 

Now you might be asking yourself, didn’t we already look at a Google SEO tool

While Google Analytics can be used to report gains to clients, Google Search Console is more useful for the SEO side of things. Use it to find out if your client’s website is mobile-friendly, your ranking positions for target keywords, and the overall site speed.


Find out how your client’s website stacks up with the competition

Your clients need to gain an edge over their competitors; it’s the only way to rank above them in search results. SEMrush is a great tool for this. 

Like other tools listed here, it combines a few key SEO features into one tool. Use SEMrush for link building, keyword research, and technical audits. 

Dominate Search Engines with B2B SEO Tools

So, which tool is right for you?

It depends on what you want to offer your clients.

Need a way to measure website performance? A combination of Google Analytics and Google Search Console should do the trick.

How about keyword analysis? Try Ahrefs or Ubersuggest.

Looking to specialize in the more technical aspects of SEO? Screaming Frog will be a huge asset.

Want to combine all your needs into one tool? Moz and SEMrush are both great options. 

In summary, you have plenty of options to choose from. I recommend trying the ones that interest you most and seeing which you like best. Use these tools to refine your SEO strategy and get your clients better results!

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