Does this sound familiar? Your clients want to drive more traffic to their websites. To help with that, you can optimize their sites to rank higher in Google search results. But you need an airtight SEO strategy to pull that off successfully.
Maybe you’ve built a business offering SEO services to other businesses—helping them outrank competitors in the highly-competitive Google search results. If so, you’re looking to do that as efficiently as you can.
You need to offer your client the best quality, most in-depth information possible. You need a fleet of advanced SEO tools at your disposal.
Search engine optimization has been around since the dawn of the internet. Since then, developers have created SEO tools that make the lives of SEOers a little easier. With these tools, you can automate certain parts of the process, saving you time and getting your clients better results.
SEO tools can be used to optimize content, fix glitches on a website, and perform keyword research. All of these tasks are essential for a B2B SEO strategy. I’ve put together a list of the best SEO tools to use in your B2B strategy:
Semrush Position Tracker
Find out how your client’s website stacks up with the competition
Semrush Position Tracker is the SERP tracking tool within SEO giant Semrush's all-in-one platform. That being said, it’s a highly accurate tool with a lot of outstanding features—and the power of Semrush's other high-level functions behind it.
Aside from its standard rank tracking features, Semrush offers unique features like Surround Sound (which lets you analyze what pages rank in the top positions for a specific keyword and check how many mentions or backlinks your site gets) and Keyword Analytics (which helps you leverage the most popular keywords in a specific industry or business space to your advantage).
Ahrefs
Track website performance, conduct keyword research, and more
Ahrefs rolls a ton of SEO features into one. This tool includes:
While certain features of Ahrefs are free, most require a payment plan. However, the pricing is flexible, with options for small businesses and full-blown SEO agencies.
Moz
An amazing family of SEO solutions for every need.
Moz strives to be an all-in-one solution for B2B SEO agencies. With this tool, you can see how your website is performing across the web.
Moz checks how a website ranks across multiple search engines, not just Google. This gives you a more complete picture of how your SEO efforts are affecting a site. It’s also a great tool for link building. Dig deep into a website’s backlink profile to find new opportunities and whether you have any harmful links.
Google Analytics
Get a complete understanding of your customers across devices and platforms.
Every search engine optimization strategy starts with Google Analytics. It takes important metrics—like site sessions, bounce rate, and clicks—and turns them into visual, easily-digestible data. Clients can see how users are interacting with their website and how it’s performing overall.
Better yet, this is a free SEO tool. All you need to do is connect it to a client’s website and wait for the data to pour in. Keep in mind that it can take up to a week for Google Analytics to collect enough data.
When you’re putting together a B2B SEO strategy, we recommend using Google Analytics as a monthly reporting tool. You can use it to measure the impact of your optimization efforts—clients can see how their search volume increases over time.
Ubersuggest
Get endless keyword ideas
We’ve all been there: You’re staring at the blank page of your word processor, twiddling your thumbs, trying to think of a topic. Writer’s block.
You know your client needs content—but what kind of content do they need? Here’s where Ubersuggest comes in handy. To use it, you need to enter 1-3 keywords you want to focus on. Then, the tool will generate a list of related keywords, along with their search volume and SEO difficulty.
There are two versions of this tool: A free version (which offers 3 free daily searches) and a paid version (which offers more daily reports, keyword tracking, and site audits).
You can also use Ubersuggest to find link-building opportunities. Simply enter your domain and your top competitor’s domain; then, the tool will pull up websites that link to your competitor but not your own site.
Screaming Frog SEO Spider
Identify common technical SEO issues with this website crawler
If you’re running an SEO agency, then you may have dozens of clients. It’s tough to track every individual issue on their website. Need help spotting glitches and technical snags? Screaming Frog is built for that.
Run Screaming Frog on a website to get a comprehensive technical audit. Use it to:
If you’re familiar with optimizing websites, you know how tricky it can get. Screaming Frog helps make it more approachable. You can take it one task at a time by following each section of the audit.
Google Search Console
Gain valuable insights into search engine result pages
Now you might be asking yourself, didn’t we already look at a Google SEO tool?
While Google Analytics can be used to report gains to clients, Google Search Console is more useful for the SEO side of things. Use it to find out if your client’s website is mobile-friendly, your ranking positions for target keywords, and the overall site speed.
So, which tool is right for you?
It depends on what you want to offer your clients.
Need a way to measure website performance? A combination of Google Analytics and Google Search Console should do the trick.
How about keyword analysis? Try Ahrefs or Ubersuggest.
Looking to specialize in the more technical aspects of SEO? Screaming Frog will be a huge asset.
Want to combine all your needs into one tool? Moz and SEMrush are both great options.
In summary, you have plenty of options to choose from. I recommend trying the ones that interest you most and seeing which you like best. Use these tools to refine your SEO strategy and get your clients better results!
For the past decade I've been building businesses and using SEO to rank them in top positions. For the last 5 years I've worked at a premier search engine marketing agency where it's my job to stay on up-to-date with the latest SEO developments and implement SEO strategies for my clients. Read my full bio here.
