After you go to a job interview, your prospective employer calls your references before making a final decision on whether or not to hire you. Why? Because they want an unbiased opinion of your character, work ethic, and suitability for the job.
Online reviews are exactly the same. Potential customers browsing the internet for a business in your niche will appreciate what your website has to say about itself. But before they make a final decision about whether to go with you or your competitor, they'll want to check some unbiased references. Online reviews give your business social proof and can have a dramatic impact on its reputation, popularity, conversion rates, and sales.
Consider this: Nearly 90% of consumers worldwide consult reviews when exploring local businesses, and nearly half of those reveal that they trust online reviews as much as personal recommendations. Clearly, online reviews are powerful, and your business needs to leverage them to their maximum potential to compete effectively in today's digital marketplace.
That being said, review generation and reputation management are time-consuming (and often tedious) tasks that may require a great deal of energy to stay on top of. From asking for reviews to responding to them in a timely way to highlighting them on your website and social media channels, tackling online reputation management can feel overwhelming.
Fortunately, there are some great tools out there that can ease the burden.
In this post, let's take a look at some of the latest review management software platforms on the market. By the end, you'll hopefully have a better sense of which one will be the right fit for your particular circumstances and needs.
A fully featured review generation and management platform that's been designed by a knowledgeable team of small business owners and digital marketing experts. It's versatile and intuitive, allows business owners to fully customize the review generation experience, and has exceptional options for white labeling.
Nicejob Review Management Software
A cloud-based reputation management platform that allows businesses to collect reviews and distribute them to different review sites. It offers helpful automation options and also provides a free subscription tier for up to 2,500 customers.
Podium Review Management Software
Podium encompasses all aspects of customer engagement. In addition to reputation management, it also includes SMS marketing, webchat, and features for processing payments. Podium is pricier than some of its competitors, but it also offers more comprehensive features. If you're looking for a well-established toolkit that will help you manage all of your customer interactions in one place, Podium may be a great choice.
Another all-in-one reputation management software solution. With options for businesses as well as agencies.
A fully loaded customer experience management tool with strong review management features.
One of the big names in the world of online reputation management software for a reason, but that distinction comes with a high price tag.
It's designed specifically for e-commerce businesses. Affordable, comprehensive, and easy to use.
A reputation management solution that can provide you with actionable insights on how to improve your review performance in comparison to your top competitors
An all-in-one digital marketing platform for local SEO. If you're seeking to improve your search engine rankings using a multi-pronged approach that includes high-quality reputation management
A cloud-based reputation management platform geared primarily toward agencies offering review management services to clients.