Review 2024

updated on
April 26, 2023
Overall 4.6/5


  • Superior Streamlining and Automation
  • Highly Customizable
  • Eliminates the Potential for Common Mistakes
  • White Label Services
  • Accommodates Multiple Locations
  • Effective Across a Wide Range of Industries
  • Many Integrations
  • Cons

  • Lacks Advanced Features
  • Up-and-Comer
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    Imagine this: You've just moved to a new neighborhood and you want to go out for dinner. You do a quick Google search and come up with a few nearby restaurants in your price range.

    Now, here's the million-dollar question. What do you do next?

    If you're like 98% of consumers, you immediately check out some online reviews to help you decide which restaurant will get your business tonight.

    Online reviews matter. In 2023, 74% of consumers report that online reviews increase their trust in a company, and 49% reveal that they trust online reviews as much as a personal recommendation.

    As a business owner, you simply cannot afford to ignore the overwhelming impact and benefits of foregrounding and nurturing your business's online reputation. When handled right, the review generation and management process can help you improve customer experiences, compete more effectively in your niche, build your business's reputation, improve SEO, boost conversion rates, and allow you to make more efficient use of your time.

    That being said, review generation and management is a big field to tackle. If you feel overwhelmed by it (or continually put it off because so many other priorities get in the way), you aren’t alone. That's why online reputation management software tools exist.

    In this review, I’ll take a closer look at, an up-and-coming reputation management platform, and explore how it helps businesses streamline the review generation and monitoring process while also leveraging it for maximum advantage.

    Summary is a fully featured platform that streamlines and automates review generation and management for small businesses and agencies alike. Founded by small business owners Jacob Kettner and Nate Fischer in 2021, it was born from their combined experience generating and managing online reviews for clients and their vision of creating and offering a much-needed product. distinguishes itself through its exceptional customization and service options. Its core features include review generation, review management, review monitoring, review marketing, reporting, and white label services.

    As a digital marketing expert with a lot of experience with reputation management software, I'm a fan of It's a simple platform in the sense that it's dedicated to just one thing (reputation management), but don't let that fool you. has been thoughtfully designed by business owners in the digital marketing trenches who understand firsthand the impact of reputation management done well. Attention has been paid to the pain points that other platforms have overlooked, and this gives a really strong edge.

    Even though is young and still evolving, I've given it an overall rating of 4.5/5 stars because I believe it offers truly valuable services. I won't shy away from also providing some criticism, but you can expect this review to be overarchingly positive.

    Price (5/5)

    For what it offers,'s pricing is very affordable. operates on a disruptive pricing model that charges for service based on the number of locations. Annual subscriptions come with a modest price reduction compared to monthly rates, but neither option is exorbitant.

    Usefulness (5/5) is extremely useful. Local businesses and agencies alike will benefit from the streamlined automation and customization options that its services incorporate.

    Features (4/5) is a fully featured platform that offers thoughtful and customizable options for everything from review generation to review management, reporting, and white labeling services. I've refrained from giving it a full five stars simply because some of its competitors offer a wider selection of advanced features.

    Pros and Cons of

    Pros of

    • Superior Streamlining and Automation - When done manually, reputation management can be a tedious and time-consuming endeavor with lots of room for error. streamlines the process with straightforward customization options and automation so that the ball never gets dropped.
    • Highly Customizable - Business owners can customize virtually every aspect of the review generation and management process within's flexible framework. Personally, I’m a big fan of being able to customize customer feedback requests to come directly from my phone number or email address, which is not an option I've found with any of's competitors.
    • Eliminates the Potential for Common Mistakes - If you've ever taken too long to send a review request, fallen into the trap of only requesting feedback from satisfied clients, or considered paying for reviews,'s platform will keep you on the straight and narrow by helping you grow your online reputation using timely and organic strategies.
    • White Label Services - When it comes to white labeling options, really shines. I'll take a more in-depth look at the platform's SAAS options later in this review, but for now suffice it to say they're definitely a highlight.
    • Accommodates Multiple Locations - subscribers can manage separate campaigns for an unlimited number of different locations.
    • Effective Across a Wide Range of Industries - Any industry can benefit from's services. Common examples include legal, medical, local services, hospitality, professional services, private security, and more.
    • Many Integrations - integrates with a vast number of review platforms, plus you can customize it to integrate with your own personal favorites, even if they're not listed.

    Cons of

    • Lacks Advanced Features - While is a fully featured platform, some of its competitors offer more advanced options such as expansions into chatbot or social listening. If you're looking for these types of features, won't be your best option.
    • Up-and-Comer - While being new on the reputation management software scene could also be positioned as a pro, I've listed it as a con simply because doesn't yet have the history or clout of a larger company. Features has a simple and straightforward user interface with a no-frills feel that makes it intuitive to navigate and use. The business dashboard has a menu of options along the left-hand side that can be used to access features and make customizations. These include:

    • Locations - Allows users to link each business location to the platforms they wish to generate reviews on.
    • Campaigns - This is where you'll set up your parameters for review generation (i.e., how you'll ask customers for feedback). Each campaign is fully customizable. Tabs within the Campaigns menu include Statistics (see your metrics for the campaign all in one spot); Configure Messages (customize feedback requests to customers); Sending Queue (actively monitor the sequence of your requests and responses); Contacts (add and manage contacts in a variety of different ways); Feedback Gathering (customize how you'll gather and utilize customer feedback); and Settings (decide when and how review generation messages will be sent).
    • Reviews - See reviews that have been added to the platforms you've connected to your various locations.
    • Team - This is's team management feature.
    • Branding - Here is where you can customize requests to be sent from your company's own phone number or email address, in addition to many other options. It's also where you can brand's software as your own for white labeling purposes.

    Now that we've gotten a sense of how the platform is organized, let's dive a little deeper into its core feature offerings:

    Review Generation's review generation software helps businesses reach out to customers, collect their feedback, and encourage them to post new reviews on various review platforms. The process of building social proof organically is vital to your business's success, but it doesn't happen overnight.'s software streamlines the process by using reliable and proven strategies (many of which can be automated to ensure consistency and free up your time) and helps you build your online reputation as efficiently as possible.

    One great thing about is that it allows businesses to reach out to customers via text or email and ask them for direct feedback. In this way, you can rectify and respond to negative feedback while keeping it private. Positive feedback, on the other hand, can be responded to with a request for permission to post it publicly on your preferred review platforms. This setup is ideal, allowing you to reap the benefits of improved customer experience without having to resolve negative comments in public.

    Review Management

    Customizing your campaigns will allow you to get the most out of's software. Once you've selected how you’d like messages to be sent to customers (SMS or email), what types of feedback you'd like to receive, and whether reviews will come to you directly or be posted to public review platforms or your website (or a combination, using's threshold filter), will take over and do the heavy lifting. Each business location you pay for comes with up to 500 emails and 100 SMS messages per month, which should be more than adequate for most small businesses. If you require more, you can contact directly.

    Review Monitoring

    Keep an eye on what customers are saying with review notifications customized to your own personal preferences (e.g., only get notifications for positive or negative reviews). Real-time notifications allow you to stay on top of customer feedback and respond expediently to resolve any comments that may be negative.

    Review Marketing's review widget allows users to conveniently turn positive feedback into customer testimonials that can be displayed on their business's website. I really appreciate how simple has made this process—especially because positive testimonials can dramatically boost local SEO and conversion rates.

    Reporting's reporting feature enables users to automatically schedule customized reports and keep tabs on how their review generation campaigns are unfolding. Metrics include how many reviews you've collected, your business's overall rating, and which sites are generating the most reviews. This information can help business owners tweak their campaign strategies and overall approach to reputation management as needed.

    White Label Reputation Management

    Here's your opportunity to rebrand's reputation management software as your own and provide it to your clients without having to lift a finger. I really feel that this option is a wonderful opportunity for a wide range of businesses that don't have the time or capacity to build their own reputation management systems from the ground up to reap the benefits of's proprietary software. offers a very complete white label service for digital marketing agencies, B2B businesses, local SEO businesses, social media marketing agencies, and more. Taking advantage of this service can free you up to spend more time focusing on your areas of expertise and helping your clients directly. In addition, I've had only positive experiences with's responsive support team.


    As I mentioned earlier,'s pricing scheme is based on the number of business locations you require service for. For just one location, you'll pay $25 per month or $285 annually. But the price per location reduces as you add more locations. For instance, if you've got 25 locations being served by, you'll pay an average of $14.41 per location per month (total payment of $360.25) or $164.27 per location annually ($4,106.85 in total).

    All in all,'s pricing is straightforward and competitive. There are no tiers or varying levels of service. Vs. Other Review Generation Solutions

    While I'm a fan of, there are quite a few other review generation and reputation management solutions out there. Some of them are standalones like, while others are part of more comprehensive digital marketing platforms.

    For me,'s focus on customization and white labeling services set it apart from the crowd. That being said, you can check out SerpFocus's posts titled Top 10 Review Management Software In 2023 and Podium Vs. Birdeye Vs. for more in-depth looks at how the platform compares to its competitors.


    To conclude, is a dedicated review generation and reputation management platform that's relatively new on the digital marketing software scene. Though it lacks the advanced features that come with some of its bigger and more established competitors, I believe its exceptional customization options and white labeling services make it a standout and a service to keep your eye on.

    If you're looking for a fully featured reputation management software option that's efficient, customizable, and can scale with your business, may be the perfect solution.

    For more information about review generation and reputation management or to discuss any other digital marketing topics, contact me directly at SerpFocus.

    From The Author

    Terry Williams

    With over 10 years optimizing sites, I've boosted search visibility for brands through customized strategies. Currently, I develop effective SEO solutions for a top agency, immersed in the latest trends and innovations. Read my full bio.

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