As an SEO expert for a major agency and the mastermind behind SerpFocus, I'm pretty well versed in the realities of helping people establish successful digital marketing strategies. I've experienced and witnessed the pitfalls, been privy to the rigorous and necessary planning, monitoring, and scaling, and celebrated the sweet successes.
Digital marketing is a multi-faceted undertaking with a whole lot of moving parts, and you've got to have the vision, determination, and courage to really put yourself in the driver's seat and hang on for the ride if you're going to succeed. Along the way, you'll want a reliable guide and a knowledgeable, innovative, and supportive team around you.
You know what else you'll want? Top-notch software.
Digital marketing software platforms are forever evolving, and new products are constantly coming to market. Nothing stagnates for long in this industry! With this reality in mind, it's not surprising that some of the most frequent questions I field from clients are about which software solutions are really worth investing in.
In particular, I am often asked about the comparative benefits of GoHighLevel vs. ClickFunnels.
So, here it is—my comprehensive comparison of the two platforms. I'll walk you through an overview of both programs taking their pricing, features, ease of use, customer support, and target audience into consideration.
I'll also give you a clear verdict on which one I think is the much superior option. (Hint: It starts with a G, not a C.)
Wow, are you still with me? That was a lot of information.
Overall, to me, it's clear that GoHighLevel is superior to ClickFunnels in almost every regard. In fairness, though, I'm looking through my own lens as an agency developer and software expert. I'm not phased by a complex, powerful platform and am excited by GoHighLevel's infinite flexibility, customization, automation, and scalability.
In a limited number of circumstances, ClickFunnels might be the right choice (e-commerce, membership site building). In general, though, with GoHighLevel's lower price point, I'd say it's well worth the investment, even if you don't use (or even understand) all of its tools and features to their maximum potential.
Ultimately, of course, the choice is yours. At SerpFocus, I’m here to guide you along your digital marketing journey. Reach out to me with any feedback or further questions you may have!