While not every home cook will start with the same groceries, cook the same dishes in the same order, or even include gravy on the menu, each one will put their energy into creating a delicious, heart-warming meal that brings together friends and family. And most of them will succeed (with maybe just a few minor burns along the way).
Successful digital marketing is exactly the same. It's like cooking a Thanksgiving dinner—just without the turkey and cranberry sauce.
In the world of digital marketing, you start out with a dream, a whole lot of raw data, and some trusted research and advice. There's no precise recipe to follow, but there are definitely tools, techniques, and recommended best practices that can help you along the way.
One of those is the concept of sales funnels. A sales funnel is a marketing term that describes the journey potential that customers go through on their way to making a purchase. Its stages include awareness, interest, decision, and action.
Sales funnels can be structured in many different ways, depending on your marketing model and goals. But what all sales funnels share in common is that they aim to capture leads and move them through a series of carefully curated steps toward an ultimate purchase (lead conversion).
As you can imagine, designing and building a successful sales funnel takes a great deal of time, research, tech skill, and industry knowledge. For those reasons, there are many different tools and platforms available to simplify and streamline the process.
If you've done any research at all into sales funnels, you've almost certainly heard of ClickFunnels—one of the original and best-known funnel-building software on the market.
In this article, I'll take a close look at ClickFunnels along with some of its viable competitors. By the end, you’ll hopefully have a good sense of which platform may be the right fit for your particular circumstances and business goals.
Comprehensive digital marketing platform that offers tools for agencies to manage leads, websites, funnels, calendars, and more!
Landing page builder with features like social media monitoring, traffic analysis, A/B testing, and integrations with other software, although it lacks some capabilities like sales funnel tools, shopping cart, blogging, and email marketing.
Kartra is a comprehensive sales funnel building solution with business tools like email marketing, a shopping cart system, campaign management features, and web hosting, at a slightly more affordable price point than ClickFunnels.
Systeme.io is a ClickFunnels alternative that offers an all-in-one digital marketing platform for start-ups and enterprise level businesses, including a solid sales funnel builder, blogging, courses, email campaigns, automations, A/B testing, and more.
Unbounce is a landing page builder known for its beautiful designs and advanced AI features like SmartTraffic and SmartCopy. It offers a free 14-day trial, but paid plans start at $90 per month. It is not a standalone marketing solution and will require additional software.
SamCart is an e-commerce platform focused on the checkout stage of the funnel and provides options for creating a visually appealing, seamless, and customized checkout experience for digital products.
OptimizePress is a WordPress plugin that offers landing page and sales funnel templates and allows users to build a membership portal. It requires users to host and manage their own website and has a learning curve.
Builderall is an all-in-one digital marketing platform that includes a blog builder, e-commerce builder, course builder, magazine builder, webinar builder, app creator, email marketing, SEO features, and much more. It offers a lot of features but does not excel in any particular area.
GetResponse is an affordable all-in-one digital marketing platform with great automation capabilities trusted by Shaw, Stripe, and IKEA. It offers features like email marketing, landing pages, sales funnels, and e-commerce integrations, and its automations allow users to build funnels and processes that can run themselves.
I can't tell you what the right choice is for you, but I can unequivocally tell you what the right choice has been for me. At SerpFocus, I switched over from ClickFunnels to GoHighLevel quite some time ago and haven't looked back once.
As an agency, GoHighLevel suits my business needs perfectly. In addition to page and funnel-building software that easily rivals what ClickFunnels' has to offer (actually exceeds it in many ways, in my opinion), it also provides top-notch CRM and automation, plus it eliminates the need to purchase and integrate at least 12 other software solutions. Not only that, it is flexible, customizable, and infinitely scalable.
For SerpFocus, the winner is clear: It's GoHighLevel. Hands down.
As I said at the beginning of this article, creating a digital marketing strategy is a lot like cooking a Thanksgiving dinner. There's more than one way to get to your goal, and it definitely helps to have the right tools to help you along the way.
Do you have experience with ClickFunnels or some of the alternatives mentioned in this article? I'd love to hear from you to share your opinions. I'd also be happy to answer any lingering questions about funnel-building software, digital marketing, and SEO in general.
Reach out to me at SerpFocus today to advance your SEO and digital marketing journey!