Mangools Vs. Semrush

updated on
December 23, 2022
Terry Williams
Candidate #1
Semrush logo
Candidate #2
mangools logo
VS.

Overview

If you want your website to rank highly in search engine results, you've got to do a lot more than just build it and hope that consumers will come. Without search engine optimization (SEO), even the most stunning and authoritative website will get lost in the sea of competition (and likely even sink to the bottom).

Investing in top-notch SEO software is one of the most sure-fire ways to improve your business's online visibility and make it stand out from the crowd. But with so many platforms and tools available, selecting the right one can feel like a seriously daunting task. Even with extensive research, you may still feel uncertain as to which option will provide the most benefits for your particular circumstances.

Many clients are able to narrow down their SEO software choices to a couple of top picks but then get stuck at the finish line, doubting which one will be superior. Semrush and Mangools are often amongst the last programs standing, and, as an SEO expert, I'm frequently asked to weigh in on their relative merits.

That’s why I'm sharing this article today. I'm going to compare and contrast these two quality platforms in a number of key areas and hopefully provide you with enough information to confidently make a final decision on which one will be the best fit for you.

Both programs have their strengths, but they're far from equal...so let's get started!

Semrush

Semrush-logo-ads

Mangools

mangools logo
Founded: 2008
Based In: Boston, Massachusetts, USA
Employees: More than 900
Founded: 2016 (KWFinder launched in 2014)
Based In: Bratislava, Slovak Republic
Employees: Less than 100

About Semrush

Semrush is an industry-leading one-stop shop for all your SEO and digital marketing needs. A true giant, the platform is loaded to the max with a wide array of tools for everything from keyword research to technical SEO auditing, competitor research, link building, content marketing, online advertising, and much, much more. With 14 years of experience and over 10 million users served in 143 different countries, Semrush sets a high standard for its competition. It’s known for its massive backlink database (over 43 trillion backlinks) and keyword database (over 22 billion keywords). Some of Semrush's biggest users include Apple, Amazon, Samsung, Forbes, and more.

About Mangools

Mangools is a comprehensive all-in-one SEO software with an emphasis on ease of use, value for money, and making SEO simple and accessible for beginners and experts alike. Right on its own website, Mangools states, "We're no giant all-in-one tool, but you'll get all the features you need." The platform is built around dedicated tools (known as apps) for keyword research, SERP analysis, backlink building/tracking, and competitor analysis. Mangools has more than 1 million users worldwide and has been evolving as a brand since 2016. Some of its biggest users include Airbnb and Adidas.

Features

  • Keyword Research
  • On-Page SEO
  • Rank Tracking
  • SERP Analysis
  • Backlink Analysis
  • Competitor Analysis
  • Amazon Business Tools
  • Content Marketing
  • Local SEO
  • Rank Tracking
  • Social Media Management
  • Link Building
  • Competitor SEO Analysis
  • Content Creation & Distribution
  • Content Optimization
  • Content Marketing Analytics
  • Market Analysis
  • Paid Advertising
  • Competitor PR Monitoring
  • PPC Keyword Research
  • Website Monetization

Features

  • Keyword Research
  • On-Page SEO
  • Rank Tracking
  • SERP Analysis
  • Backlink Analysis
  • Competitor Analysis
  • Amazon Business Tools
  • Content Marketing
  • Local SEO
  • Rank Tracking
  • Social Media Management
  • Link Building
  • Competitor SEO Analysis
  • Content Creation & Distribution
  • Content Optimization
  • Content Marketing Analytics
  • Market Analysis
  • Paid Advertising
  • Competitor PR Monitoring
  • PPC Keyword Research
  • Website Monetization

Features Summary

  • 55+ tools and reports
  • In-depth analysis for backlinks, traffic, daily rankings, and ad strategies (including for your competition)
  • Next-level keyword research
  • Comprehensive site health auditor
  • Dedicated content platform

Features Summary

  • 5 simple but powerful SEO tools
  • Intuitive and user-friendly interface
  • Excellent customer support
  • Very affordable

Pricing

  • Free version with very limited function
  • Free 7-day trial for any subscription tier
  • Plans range from $119.95 to $449.95 monthly
  • Save up to 17% with an annual subscription
  • Add-ons available for Additional Users, Agency Growth Kit, Semrush Trends, and more

Pricing

  • Limited free tools available
  • Free 10-day trial
  • Plans range from $29.90 to $89.90 monthly
  • Save up to 35% with an annual subscription
  • Add additional seats for $12 per month

FAQ

Does This Service Integrate With Any Other Apps?

Yes. Semrush is all about integrations. Here goes:

  • Google Analytics, Google Search Console, Google Ads, Google Business Profile, Google Disavow Tool, Gmail, Google Docs, Looker Studio, Google Sheets, Google Search, Google Calendar, Google Tag Manager
  • Facebook, Twitter, Pinterest, LinkedIn, Instagram, YouTube
  • AIOSEO, monday.com, PageCloud, Renderforest, Scalenut, Surfer SEO, Wix
  • WordPress, Trello, Majestic, Zapier
Who Are the Main User Groups of This Service?
  • Digital marketers (small businesses all the way up to huge agencies)
  • SEO and SEM professionals
  • Bloggers and content writers
  • Social media marketers
Does This Service Offer an API?

Semrush offers two API packages—one standard and one specifically for Traffic Analytics.

The standard API includes Analytics API (domain analytics, keyword research) and Projects API (site audit, position tracking, project management). It’s available with the Business level subscription.

The Traffic Analytics API is an add-on that can come with any paid Semrush subscription. It allows you to gather data from the Traffic Analytics Overview report.

Does This service Offer Guides, Tutorials, and/or Customer Support?

Yes. Semrush Academy offers more than 30 online courses covering SEO, PPC, content marketing, social media marketing, and more. Semrush also offers a Knowledge Base with a wealth of tips and information. Customer support is available via the Semrush Help Center, with increased support available at higher subscription levels.

What Is This Service Generally Used For?
  • SEO
  • Digital Marketing
  • Improving online visibility
  • Discovering marketing insights

FAQ

Does This Service Integrate With Any Other Apps?

No. Although all of the Mangools tools integrate with each other, they don’t integrate with any third-party platforms.

Who Are the Main User Groups of This Service?
  • Business owners
  • Bloggers
  • Digital marketers
  • SEO beginners and professionals
Does This Service Offer an API?

Yes, Mangools offers API access. By contacting Mangools directly, you can set up private API access.

Does This Service Offer Guides, Tutorials, and/or Customer Support?

Yes. In addition to live chat and email support, Mangools offers guides and tutorials for all of its tools.

What Is This Service Generally Used For?

Accessible and affordable SEO

The Winner

Semrush logo

Semrush

Price
Features
Accuracy
Best Price

Overview

Semrush

Semrush-logo-ads
According to Semrush's website, 30% of Fortune 500 companies use Semrush as their go-to marketing tool. So, yeah, Semrush delivers. And it's kind of a big deal. Semrush isn't cheap, simplified, or specifically geared toward SEO newbies. And it definitely doesn't skimp on its fully loaded toolkit.

Founded back in 2008 by a small team of dedicated SEO and IT specialists, Semrush has evolved into the gold standard of digital marketing tools. A true industry leader, the platform encompasses a plethora of groundbreaking features, boasts some of the largest backlink and keyword databases on the planet, has won awards across several continents, and has been used by more than 10 million people to date.

While Semrush may certainly be an effective tool for small business owners, it's also a powerful choice for professional SEOs and digital marketing experts.

There's no doubt that Semrush is an impressive platform. But do your needs warrant such a big investment? Read the full Semrush review here.
Price
Features
Accuracy
Best Price

Mangools

mangools logo
Mangools isn't as powerful or comprehensive as Semrush, and it doesn't claim to be. Rather than trying to go toe-to-toe with a competitor that’s out of its league, Mangools has carved out a niche for itself as a smaller and simpler (but still high-quality) SEO platform alternative.

Mangools started in 2014 as KWFinder and evolved into Mangools in 2018. It's built around five core tools (known as apps) that aim to simplify SEO for novices and professionals alike. Mangools doesn't offer the same breadth of options as Semrush, but it does have the upper hand when it comes to ease of use and affordability. Mangools also prides itself on the fact that it doesn't outsource customer support and is continually improving its features to stay current.

If you’re looking for a program that can help you kick your SEO game into gear without feeling overwhelmed, Mangools may be a great option. Read the full Mangools review here
Price
Features
Accuracy
Best Price

Keyword Research

Keyword research is one of the bread-and-butter fundamentals of search engine optimization, and without it you can’t expect your website to sustain visibility. Keyword research involves identifying popular search terms (words or phrases) and then building optimized content around them. Along the way, you'll also need to explore which keywords your site can realistically compete for and create a strategy to make that happen.
And this is where a solid suite of keyword research tools is a major benefit. So, how do Semrush and Mangools stack up in terms of keyword research? Let's take a look:

Semrush

Semrush-logo-ads

Many of Semrush's considerable resources are directly (or indirectly) linked to keyword research, and I could probably dedicate several articles the length of this one to mining them in-depth. For the sake of brevity, though, I'll broadly summarize four of Semrush's keyword research tools below.

Semrush's Keyword Overview feature is ideal for quick keyword analysis. If you've already zeroed in on a few select words or want to float an idea or two you've got a hunch about, Keyword Overview will be the perfect starting point. Simply enter your seed keywords in the search bar, and you'll immediately receive a summary of useful metrics—among them, monthly search volume, keyword difficulty, and SERP analysis. You'll also have access to related keywords (including questions) and the top five keyword variations for the word(s) or phrase(s) you've entered.

Ready to move beyond quick and simple? Semrush's Keyword Magic Tool is where the impressive data and research power lie. With over 22 billion words in its keyword database, Semrush blows the rest of the competition out of the water. But it doesn't stop there. Using the Keyword Magic Tool, you can customize, filter, and modify to your heart's content. At its core, this tool allows you to dive deeply and confidently move forward in building successful content around thoroughly vetted keywords. As far as I'm concerned, it's the most all-encompassing and refined keyword tool out there.

Once you've settled on some well-researched keywords, you can use Semrush's Topic Research Tool to help generate topic ideas for content creation. This tool bridges the gap between keyword research and content development and can be highly beneficial in helping you to create suitably optimized content.

Lastly, Semrush's Competitive Research Toolkit provides an opportunity to get a glimpse into the keywords that your competitors are ranking for (and how they're doing it). Enter a competitor's domain in the search box, and you'll gain access to their organic keywords, paid keywords, and much more.

Price
Features
Accuracy
Best Price

Mangools

mangools logo

Before there was Mangools, there was KWFinder, a standalone keyword research tool. Today, KWFinder is one of the five core apps that comprise the bigger Mangools platform and remains a strength for the software solution as a whole.

Like Semrush's keyword research tools, KWFinder allows you to uncover data about your own keywords as well as your competitors' keywords. Not surprisingly, though, Mangools' approach to keyword research is more streamlined than Semrush's. To quote the Mangools website, "Keyword analysis is not rocket science. Just go for the keywords with low SEO difficulty and high search volume. We have the exact search volumes and the most accurate keyword difficulty!"

Using KWFinder you can intuitively discover what words your competitors are ranking for, access search volumes with historical data, hone in on local keywords and SERP analysis, and uncover long tail keywords with low SEO difficulty. As you narrow down your keyword list, you can rely on KWFinder's keyword difficulty score to guide you. You can also search for autocomplete keywords (pulled from Google's autocomplete feature) or seek out question-based keywords specifically. For deeper research, Mangools offers advanced filtering options.

Price
Features
Accuracy

Which Tool Is Better for Keyword Research?

While the Mangools keyword research tool is solid and user-friendly, Semrush's keyword research capabilities are far superior. No question.

Not only that, but I’m not a fan of the fact that Mangools caps its keyword results. If you're just researching a few keywords here or there, the caps may not seem like a big deal. But if you have an ambitious content building plan or are creating content for clients, they're a real drag (more on this in the Pricing section below).

In the end, though, it really comes down to what you need. Semrush's gargantuan network of advanced keyword research avenues and unlimited keyword ideas is impressive and, yes, even kind of beautiful. But is it warranted for your situation? Or might you prefer something a little less sophisticated but a lot more accessible? The choice is yours.

Backlink Analysis

Backlink analysis is another foundational element of search engine optimization. It's the comprehensive review and evaluation of all links pointing to your site. Its aim is twofold: To identify and address issues that could impact your site's search engine rankings, and to develop a proactive link building strategy accordingly. Throughout the process, gathering information about your competitors' backlinks can also be a huge boon.
So, how do Semrush and Mangools measure up in the backlink analysis realm? Let's take a look:

Semrush

Semrush-logo-ads

With Semrush, checking and analyzing backlinks for any website is simple and straightforward. Just navigate to the Backlink Analytics Tool and enter the domain you wish to investigate.

You'll immediately receive an overview report that will include metrics such as the domain's overall authority score, backlinks, monthly visits, and number of referring domains. If the domain is yours, you can also set up Backlink Audit data to appear in this overview (which will identify any toxic backlinks that may be pointing to your site).

From there, you can begin to dig deeper. The charts in the overview report are a great starting point. They include information such as trend charts, referring domain categories, authority scores, backlink types, and link attributes. Beyond that, use the Backlinks tab to open the Backlinks Report and you'll have access to detailed information about each and every backlink. Page score, trust score, source URL, anchor text, and target URL are revealed and you can sort and filter to hone in on relevant data.

Navigating to the Backlinks Report for competitor domains can help you uncover their best backlinks and reveal potential link building opportunities. Spying on your competition is a legitimate aspect of improving your own SEO and Semrush has the tools to help you do it with finesse.

Price
Features
Accuracy
Best Price

Mangools

mangools logo

Known as LinkMiner, Mangools' backlink analysis tool functions on the same premise as Semrush's. Enter a domain into the tool, and you'll immediately receive metrics, including citation flow, trust flow, and the total number of referring domains and backlinks.

You'll also have access to the Backlinks Table, which provides more key backlink metrics alongside the analyzed domain's backlink data. These include some metrics, such as Link Strength (which identifies the potential of each backlink), that are unique to Mangools. As with the Semrush Tool, you can also sort and filter backlinks to bring relevant information into focus. LinkMiner allows you to gather data about your competitors' backlink profiles as well as your own.

Price
Features
Accuracy
Best Price

Which Tool Is Better for Keyword Research?

Once again, Semrush is the winner here. While the Mangools backlink analysis tool is adequate for gleaning basic backlink data, Semrush's tool provides an in-depth report with granular data that can be used to strategize sophisticated link-building campaigns. Besides integrating with the Google Search Console and identifying toxic backlinks, Semrush also has a backlink database with more than 43 trillion links in it.

Mangools, on the other hand, relies on Majestic's link database, which is smaller. That being said, LinkMiner may hold its own perfectly well for you depending on your goals and needs. Just because it's not at the pinnacle of cutting-edge backlink analytics doesn't mean you won't find value in what it has to offer.

Position Tracking

Position tracking is the active monitoring of your SERP rankings. Without it, you'll never know whether or not your SEO efforts are having their intended impact. Every SEO platform includes position tracking features, so how do Semrush and Mangools measure up?

Semrush

Semrush-logo-ads

In Semrush, you can track your target keywords for both desktop and mobile rankings. The basic tracking report includes trends such as visibility, estimated traffic, and average position. It also evaluates your site's best-performing keywords and shows you how your keywords rank in the top 3, 10, 20, and 100 positions. In addition, it's possible to access more detailed metrics in the complete tracking report.

Price
Features
Accuracy
Best Price

Mangools

mangools logo

The Mangools position tracker, known as SERPWatcher, also tracks your position for desktop and mobile platforms based on specific target keywords (the number of keywords you can track will depend on your subscription level). Like Semrush, Mangools provides a ranking snapshot for each keyword. Metrics include rank change, average and best ranks, search volume, and estimated visits. Beyond this, you can access more in-depth metrics via a number of reports and can also set up alerts based on custom events (such as a gain or loss).

Price
Features
Accuracy
Best Price

Which Tool Is Better for Keyword Research?

This one's a toss up. I think it's fair to say that both Semrush and Mangools have excellent position tracking features and I don't think you'll be disappointed with either. That being said, Mangools probably has the more accessible overview, if you're looking to interpret the most out of a single glance.

User Interface & Accessibility

While features and function are the foundation of any SEO platform, accessibility and interface are also critical. After all, if navigating a tool is too time consuming and cumbersome, users won't stick around to find out what gems lie beneath.

Though Semrush's user experience isn't terrible, the complex nature of the software and breadth of features it offers, means that there is a (sometimes steep) learning curve involved in reaching a comfortable level of proficiency. Personally, I find the investment of time worthwhile—kind of like learning to cook a meal from scratch rather than popping a TV dinner in the microwave. But this may not be the case for everyone.

If you're in search of a minimalistic yet intuitive interface that’s super user friendly, Mangools will definitely be your best bet. In this respect, the Mangools team has outshone its competition.

Pricing

How big is your budget for SEO tools? As with any product, you're going to pay more for higher quality software with more bells and whistles. Semrush is way more expensive than Mangools. Here's the breakdown:

Semrush

Semrush-logo-ads

Semrush's plans start at $119.95 per month and range up to $449.95 per month. You can access a free 7-day trial for any subscription tier and will save up to 17% when you subscribe annually. Caps on projects and reports increase with each subscription level and are very generous overall.

Price
Features
Accuracy
Best Price

Mangools

mangools logo

Mangools offers a limited free plan and its paid plans range from $29.90 to $89.90 monthly. You can access a free 10-day trial and will save up to 35% with an annual subscription. As I mentioned earlier, I find Mangools caps on things like keyword research to be quite limiting. Many Mangools features have frustratingly low caps and, in my opinion, this is an unfortunate drawback to the software.

Price
Features
Accuracy
Best Price

Which Tool Is Better for Pricing?

It really depends. Mangools is obviously the more affordable option. Its highest subscription level is still less than Semrush's lowest. That being said, Semrush has a lot more to offer and much higher caps. In the end, it really comes down to how much you're willing to spend and what you're hoping to get out of an SEO tool.

Final Verdict

In the end, both Semrush and Mangools are formidable SEO tools that bring a lot to the table. While Semrush is an ultra-powerful industry leader with a reputation for satisfying the data cravings of even the most demanding SEO experts, Mangools is a solid and user-friendly tool known for its simple but effective software. It’s affordable and accessible for beginners and professionals alike.

Hopefully, this comparative review has provided some clarity for you as you navigate the universe of digital marketing software. If you have further inquiries or want more information, reach out to me at SerpFocus. My mission is to help you along your SEO journey, and I look forward to connecting!

The Winner

Semrush logo

Semrush

Price
Features
Accuracy
Best Price

From The Author

Terry Williams (fresh)

Terry Williams

For the past decade I've been building businesses and using SEO to rank them in top positions. For the last 5 years I've worked at a premier search engine marketing agency where it's my job to test and use SEO software, plugins, and strategies. Read my full bio here

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Where you go for the 
latest SEO Software Reviews
© 2022 SERP Focus
115 W 30th St #92802, New York, NY 10001, USA
0
Would love your thoughts, please comment.x
()
x
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram