The ever-changing landscape of search engine optimization (SEO) may or may not be your personal passion, but if you're a business owner who wants your website to show up in search engine results, it's an essential element of success. Investing at least some time and energy in optimizing your website is an absolute must. And, while you don't have to be an expert to improve your rankings, you do need to understand some of the fundamentals of SEO and apply them consistently and strategically.
Long ago, in the dark ages of Google, the SEO journey could feel like a lonely one. Fortunately, with the current wealth of SEO plugins on the market, that's no longer the case. In fact, with so many options to choose from, it can be tough nowadays to know which SEO tool will ultimately be the best choice to get you where you want to go.
If you have a WordPress website and are seeking SEO plugins, you've no doubt heard of Yoast SEO and Rank Math SEO. Both plugins have exceptional ratings and are popular amongst SEO novices and advanced users alike.
While it's obvious that Yoast and Rank Math both bring a lot to the SEO table, there are some key differences between them that may make one or the other the clear winner in your eyes. In this comparison, I'll take a look at their features, setup process, user interface, keyword analysis, and pricing. By the end, you should have a better sense of which one might be the right choice for your particular circumstances.
But first, a little background on each of these plugins: