Top 12 Best  SERP Trackers in 2022

by Terry Williams 
updated on
November 26, 2022
Terry Williams

Introduction

Search engine optimization (SEO) is the process of improving your website's ranking in organic search engine results. And there's a good chance that if you've found your way to SerpFocus, you're on a mission to improve your rankings.

If so, we're here to plumb the depths of SEO strategies and tools with you. Whether you're a seasoned professional or a rank beginner (pun intended), our goal here at SerpFocus is to provide you with relevant resources that can truly guide your SEO journey.

In this post, I'm going to focus on SERP tracking—a critical element of effective SEO. We'll define SERP tracking, take a look at its purpose and function, review our top twelve SERP tracker picks, and finish off by answering a few questions and providing you with some clear criteria to keep in mind when selecting a SERP tracker.

My Top Ranked Keyword Trackers

#1 Product Recommendation

Semrush-logo-ads

Semrush Position Tracker

Semrush is an all-in-one SEO solution that suites everyone.
Price
Features
Accuracy
Best price

#2 Product Recommendation

Keyword.com logo

Keyword.com

A full complement of standard rank-tracking features
Price
Features
Accuracy
Best price

#3 Product Recommendation

mangools logo

Mangools

Ideal for those on a budget looking for an ideal SEO platform. Can suite the needs of everyone from a freelancer to a large agency.
Price
Features
Accuracy
Best price

Semrush Position Tracker

#1 Product Recommendation

Semrush-logo-ads

Semrush Position Tracker

Semrush Position Tracker is perfect for individuals, businesses, or agencies looking for an all-in-one SEO solution that also includes a top-notch SERP tracking tool.

Price
Features
Accuracy

Features

Semrush Position Tracker is the SERP tracking tool within SEO giant Semrush's all-in-one platform. That being said, it’s a highly accurate tool with a lot of outstanding features—and the power of Semrush's other high-level functions behind it.

Aside from its standard rank tracking features, Semrush offers unique features like Surround Sound (which lets you analyze what pages rank in the top positions for a specific keyword and check how many mentions or backlinks your site gets) and Keyword Analytics (which helps you leverage the most popular keywords in a specific industry or business space to your advantage).

Pros

  • Highly accurate position tracker
  • Comprehensive competitor analysis (side-by-side comparisons)
  • Access to the complete Semrush platform (can also be a con if you don't need it)
  • Instant video ranking updates
  • Historical rank changes viewable over different time periods
  • Monitors (and alerts you to) SERP feature movements, including videos, reviews, snippets, knowledge panel, and more

Cons

  • No option for stand-alone rank tracking (can also be a pro if you prefer an all-in-one platform)
  • High price point
Best Price

Keyword.com

#2 Product Recommendation

Keyword.com logo

Keyword.com

Previously known as Serpbook, Keyword.com is a great option for agencies.

Price
Features
Accuracy

Features

Keyword.com offers a full complement of standard rank tracking features that include: Search engine and location support (you can check rankings for Google, Bing, and Yahoo); check frequency (checks are performed automatically once per day); alerts (you’ll receive a notification any time there's a significant change in your rankings); reports (you can export reports as PDF and Excel files); team access (enables you to add new users to your account and give your clients or other team members easy access to keyword ranking information); and white labeling.

Pros

  • Straightforward and easy to use
  • Provides historical SERP information
  • Google My Business tracking
  • Tracking info updated daily
  • Export reports into PDF or TXT as well as CSV

Cons

  • Focused solely on rank tracking (no keyword research capabilities)
  • No migration features for transferring keywords over from another platform
Best Price

Mangools SERPWatcher

#2 Product Recommendation

mangools logo

Mangools SERPWatcher (and SERPChecker)

If you're on a budget and looking for a budget-friendly, all-in-one SEO platform with decent rank-tracking capabilities, Mangools could be a great choice.

Price
Features
Accuracy

Features

Not to be confused with SERPWatch (which is a stand-alone rank-tracking tool covered earlier in this review), SERPWatcher is the main rank-tracking tool within the more comprehensive Mangools SEO platform.

Mangools separates rank tracking into two tools: SERPWatcher is the main tool, which includes most of the standard SERP tracking features, while SERPChecker is primarily focused on the competitor analysis niche. The two tools are complementary, and you can't use one without the other.

SERPWatcher tracks unlimited domains across a wide range of countries, includes results for desktop and mobile devices, tracks GMB profiles and featured snippets, and provides daily keyword-tracking updates. One stand-out feature is the Dominance Index, which tells you how much of the organic search market you're dominating for any given keyword.

Pros

  • Part of an all-in-one suite of SEO tools (can also be a con, depending on your needs)
  • User friendly
  • Very affordable
  • Quickly import keywords into SERPWatcher from KWFinder
  • Dominance index feature (the higher the value, the more you are dominating organic traffic for a particular keyword)
  • Unlimited domain tracking

Cons

  • Part of an all-in-one suite of SEO tools (can also be a pro, depending on your needs)
  • Desktop and mobile rankings are charged to you separately
  • Cannot adjust the time of day for rank tracking updates
  • Maxes out at 1500 keywords
Best Price

Other tools we found useful

AccuRanker logo

AccuRanker

Excellent tool but a bit pricy
Read More
ProRankTracker logo

ProRankTracker

Starts with a free plan. It's a good tool but a bit clumsy
Read More
Advande Web Rankings logo

Advanced Web Ranking

Good for big companies and agencies. Perfect for performance tracking and reporting
Read More
se ranking theme

SE Ranking

Flexible plans and a great rank tracking tool.
Read More
serpwatch logo

SerpWatch

SerpWatch is an excellent choice for business owners looking for an automatable SERP tracking solution that can provide pertinent data without a major time investment.
READ MORE
nightwatch logo

Nightwatch

Has a very flexible plan. Excellent for businesses, freelances and agencies that work across the globe
READ MORE
wincher

Wincher

A straightforward keyword tracker with no limits for a very competitive price.
READ MORE
serpstat logo

Serpstat

Pretty expensive for a sole keyword tracker. But has good keyword research options.
READ MORE
morningscore

Morningscore

SEO beginners or marketers who are looking for a simple SEO solution that doesn't overwhelm them with data.
READ MORE

AccuRanker

AccuRanker logo

AccuRanker

AccuRanker is not for beginners or small businesses. I'd highly recommend it for brands, store owners, and agencies who need reliable and up-to-date ranking data, competitor monitoring, historical data, and API access across all locations, devices, and major search engines.

Features

Not to be confused with SERPWatch (which is a stand-alone rank-tracking tool covered earlier in this review), SERPWatcher is the main rank-tracking tool within the more comprehensive Mangools SEO platform.

Mangools separates rank tracking into two tools: SERPWatcher is the main tool, which includes most of the standard SERP tracking features, while SERPChecker is primarily focused on the competitor analysis niche. The two tools are complementary, and you can't use one without the other.

SERPWatcher tracks unlimited domains across a wide range of countries, includes results for desktop and mobile devices, tracks GMB profiles and featured snippets, and provides daily keyword-tracking updates. One stand-out feature is the Dominance Index, which tells you how much of the organic search market you're dominating for any given keyword.

Pricing

AccuRanker offers a fourteen-day free trial as well as two free SERP tracking tools. That being said, if you really want to get the most out of what the platform has to offer, you'll be shelling out quite a bit of money.

AccuRanker plans start at $116 per month (for 1000 keywords) and max out at $2,492 per month (for 50,000 keywords). There's no doubt there are less expensive options, but when you pay for AccuRanker, you get a lot back in return.

Pros

  • Clean, simple, and user-friendly interface
  • Keyword refreshes available anytime on demand
  • Impressively fast
  • Tracks 50+ SERP features for unlimited domains across multiple search engines
  • Facilitates advanced filtering to help you zero in on your most critical keywords
  • Includes social media tracking software

Cons

  • Very pricey
  • No plans support less than 1000 keywords
  • Ranking evolution isn’t visible in the main overview
See Pricing

ProRankTracker

ProRankTracker logo

ProRankTracker

ProRankTracker caters to a wide range of users but is probably best suited for small to medium businesses looking to track smaller numbers of keywords at an affordable price point.

Features

ProRankTracker is a mid-level rank tracker with fewer features than some of the competition. The features it does offer, however, are solid and accurate. They include: Automatic ranking updates (plus on-demand requests, depending on your plan); rank tracking across most major search engines; keyword analysis for the top 100 SERP results; access to historical data; access to competitor performance data; video tracking; and decent reporting.

Pricing

ProRankTracker does offer a free plan, which is good for up to twenty keywords (though it doesn't provide search volume data). Paid plans start at just $13.50 per month and range up to $740 per month. You can select the features you want to access plus the number of keywords you want to track and customize your payment plan accordingly.

Pros

  • Affordable SERP tracker that includes a free version
  • Dedicated video rank tracking for YouTube
  • Available in multiple languages
  • Manual ranking updates available upon request
  • Includes mobile apps for checking ranking data
  • Helpful live chat support

Cons

  • Navigation and interface more complex than some competitors
  • Less advanced features than some competitors
See Pricing

Advanced Web Ranking

Advanced Web Ranking

Advanced Web Ranking

Advanced Web Ranking is perfect for serious SEO geeks who really want to dig deeply into the foundational metrics that impact rank tracking. It can be a perfect tool for startups or enterprise-level agencies alike but it isn’t for users who want a platform that will do everything for them.

Features

As its name implies, Advanced Web Ranking (AWR) is a SERP tracker that aims to provide more advanced features than the competition. I think it has succeeded in this regard. AWR is a keyword-tracking solution with secondary functions that include white labeling, performance reporting, keyword optimization, competitor analysis, traffic analysis, and more.

AWR accesses more than 3000 search engines across more than 130 countries, provides extensive keyword capacity, operates in multiple languages, and integrates all the Google SERP features (which means that your site analysis will take into account everything from instant answers to featured snippets to top stories, Twitter, site links, and more).

Advanced Web Ranking is also highly customizable—not least when it comes to its next-level white labeling options—and offers advanced data security solutions.

Pricing

AWR offers a fully featured free 30-day trial with no credit card required. Paid plans begin at $49 per month and range up to $499 per month. You can save 10% if you pay yearly instead of monthly.

Pros

  • Holistic and highly integrated platform
  • Highly customizable and offers many unique and advanced features that go beyond just rank tracking
  • High-quality reporting
  • User-friendly interface

Cons

  • Local and organic search rankings are not separated
  • Offers less historical data than some competitors
  • Can be slow when updating rankings
See Pricing

SE Ranking

se ranking theme

SE Ranking

SE Ranking is a good option for small businesses, SEO professionals, and digital agencies who want an affordable all-in-one solution for accurate SERP tracking along with other SEO tools.

Features

Like Semrush Position Tracker, SE Ranking is a SERP tracking tool that exists within a more comprehensive SEO platform. That being said, SE Ranking is a core element of the larger software and has a lot of great features to offer. They include: Tracking across multiple search engines; SERP feature tracking as well as maps results and Google ad positions; side-by-side competitor comparisons; excellent agency analytics and keyword tracking across major brands; and visibility ratings based on your keywords.

One stand-out feature is the "Monitor Change" feature, which allows you to see what's changed on your page and correlate your ranking fluctuations with specific factors.

Pricing

SE Ranking offers a fourteen-day free trial with no credit card required. Its paid plans range from $39.50 per month up to $191.20 per month, with a 20% discount for annual subscribers. Pricing plans are flexible depending on the features you wish to access and the number of keywords you need to track.

Pros

  • flexible and affordable pricing
  • mobile SERP tracker option
  • part of a comprehensive SEO platform (can also be a con, depending on your needs)
  • good customer support
  • highly accurate ranking data and side-by-side comparisons with up to five competitors

Cons

  • not a stand-alone SERP tracker (can also be a pro, depending on your needs)
  • click-heavy interface to access reports
See Pricing

SerpWatch

serpwatch logo

SerpWatch

SerpWatch is an excellent choice for business owners looking for an automatable SERP tracking solution that can provide pertinent data without a major time investment.

Features

SerpWatch is a stand-alone SERP tracking tool that allows you to customize your location, tracking frequency, and search engine, among other things. It provides accurate data, allows you to select your favorite keywords, and updates you with daily email notifications. SerpWatch's white-label options are extensive, and it also provides a wide range of historical ranking data.

Overall, SerpWatch does well at providing users with a functional suite of SERP tracking tools that don't require a lot of customization or tech knowledge to elicit useful information.

Pricing

SerpWatch pricing ranges from $49 (7500 keyword checks) to $349 (75,000 keyword checks) per month. Substantial savings exist with annual rates (up to five months free at monthly rates).

Pros

  • user-friendly interface
  • easy to access a wide range of accurate datasets
  • precise keyword research tool
  • excellent integration with Google Search Console
  • multiple projects and domains
  • affordable compared to much of the competition

Cons

  • wide layout
  • no way to opt out of email updates
See Pricing

Nightwatch

nightwatch logo

Nightwatch

I think that Nightwatch is a perfect choice for brands, businesses, freelancers, or agencies who really want to hone in on local rank tracking across the globe. Nightwatch's other features are decent, but it really shines when it comes to local rank tracking.

Features

In addition to the standard complement of tracking features, Nightwatch also offers backlink monitoring, website audits, competitor monitoring, API access, and more.

But where Nightwatch really distinguishes itself is in the realm of local rankings. It claims to track over 50,000 more locations than anyone else. Whether this is actually true or not, the fact is that Nightwatch tracks your keywords in an impressive amount of worldwide locations (currently 107,296), right down to the zip code level. Getting this granular perspective on your critical keywords can be a huge asset if Local SEO is a major focus for your business.

Pricing

Nightwatch offers a free fourteen-day trial. Its paid plans start at $32 per month for 250 keywords and range up to $559 per month for 10,000 keywords. Users get more features at higher subscription levels, including white label reports, API access, Google Data Studio Connector, unlimited user seats, and more.

Pros

  • well-priced for what it offers
  • rank tracking includes featured snippets, local packs, and knowledge panels
  • YouTube and DuckDuckGo tracking software
  • you can add notes to ranking graphs (similar to Google Analytics)
  • superior local rank tracking

Cons

  • unreliable customer support
  • crowded interface that’s automatically set to dark mode
  • prices increase dramatically if you need more than 1000 keywords
  • doesn’t include the Amazon search engine
  • no way to remove unused features from the dashboard
See Pricing

Wincher

wincher

Wincher

Wincher is a great option if you're looking for a straightforward keyword tracker with no limits. Though it's a little pricier than Keyword.com, you do get more features and flexibility for the price difference. Wincher is a suitable option for freelancers, small businesses, and agencies alike.

Features

Wincher is a generous rank tracker compared to much of the competition. It offers free and unlimited keyword research, an on-page SEO checker, and the creation of customized automated reports. It also offers a free WordPress plugin.

In terms of specific features, Wincher offers local rank tracking, on-demand data updates, competitor tracking and automated alerts, a decent keyword research tool, and more.

Pricing

Wincher is based in Scandinavia, and its pricing is only available in Euros. Plans are flexible and begin at roughly $35 per month.

Pros

  • Easy to navigate minimalist design
  • Tracks all Google features (including snippets, videos, GMB, etc.)
  • Keyword research tool takes into consideration what you're already ranking for
  • Flexible pricing model

Cons

  • Only tracks Google
  • Pages tool doesn't take synonyms into account as effectively as Google
  • Sometimes glitchy
See Pricing

Serpstat

serpstat logo

Serpstat

Serpstat represents a solid mid-range option for business owners or agencies looking for a quality, all-in-one SEO solution that will provide accurate ranking data without breaking the bank.

Features

Like Semrush and SE Ranking, Serpstat is another full SEO suite with a robust rank tracker. The Serpstat rank tracker provides an accurate overview of your organic positions and daily SERP updates, evaluates which SERP features drive traffic to your site, runs competitor analyses, and analyzes your market share with keyword position tracking. The Serptracker rank tracker is designed for both desktop and mobile.

Pricing

Serpstat offers a free seven-day trial. Paid plans start at $69 per month and go up to $299 per month, with substantial savings for annual subscribers. While not as inexpensive as SE Ranking, Serpstat is still quite affordable compared to more established all-in-one platforms such as Semrush and Ahrefs.

Pros

  • SERP tracking at global, local, and city levels
  • Clear visualization of your ranking evolution
  • Tracks which Google features get shown in SERPS
  • All-in-one SEO platform (can also be a con, depending on your needs)

Cons

  • All-in-one SEO platform (can also be a pro, depending on your needs)
  • Limits daily queries
See Pricing

Morningscore

morningscore

Morningscore

SEO beginners or marketers who are looking for a simple SEO solution that doesn't overwhelm them with data.

Features

Aimed at SEO newbies, Morningscore is a simple rank-tracking tool with a couple of interesting features. If a rank tracker is all you need, there are definitely less expensive options out there that can do more. But if you find some of the other SEO platforms overwhelming, Morningscore is an interesting solution for presenting SEO (and rank tracking) in a digestible format.

Morningscore is the only rank tracker I'm aware of that attaches an actual monetary value to your rankings. It bases its estimations on how much you'd need to spend to generate the same rankings using paid advertising. While not always totally reliable, it's an exciting approach to help you connect SEO with revenue.

Pricing

Morningscore's paid plans start at $65 and range up to $685. It offers services for everyone, from freelancers to agencies.

Pros

  • Part of an all-in-one suite of SEO tools (can also be a con, depending on your needs)
  • User friendly
  • Very affordable
  • Quickly import keywords into SERPWatcher from KWFinder
  • Dominance index feature (the higher the value, the more you are dominating organic traffic for a particular keyword)
  • Unlimited domain tracking

Cons

  • Part of an all-in-one suite of SEO tools (can also be a pro, depending on your needs)
  • Desktop and mobile rankings are charged to you separately
  • Cannot adjust the time of day for rank tracking updates
  • Maxes out at 1500 keywords
See Pricing

Features To Look For in SERP Tracking Software

You've read the reviews and considered the options, but you're still a little unsure which rank tracker to invest in. Before you make a final decision, let's take a few moments to unpack what SerpFocus considers to be the features that are integral to any rank tracker worth its salt.

Accuracy

It almost goes without saying, but accuracy is key. Select a rank tracker that updates on demand (or at least daily) and provides you with the most precise metrics to inform your SEO strategy.

Monitors Across SERP Features

Grabbing a specific SERP feature (any Google result that is not a traditional organic result) is often very manageable—if you've got the relevant data in hand. Selecting a SERP tracker that takes features like snippets, videos, knowledge cards, and more into account can provide a major boost to your traffic.

Monitor Across Search Engines

While Google may have the lion's share of search engine traffic, ranking on other search engines can still have a major impact on your business, especially if you're in a niche that depends on specific search elements (like videos or reviews). Look for a rank tracker that monitors across multiple search engines,

Features To Look For in SERP Tracking Software

Your rankings really only matter in comparison to your competition. Choose a rank tracker with strong competitor analysis features and develop your SEO strategies accordingly.

View Rank Performance History

If you don't know where you've come from, it's hard to know where you're going. A rank tracker with accurate and accessible historical data keeps you informed and helps you to manipulate your SEO strategy for future growth.

Track by Location, Device, and Conversions

Rankings look different depending on geographical location and the search device being used. A rank tracker that takes these differences into account provides you with the most up-to-date metrics to improve your rankings.

Segment Ranking Data

Segmenting and analyzing ranking data across a range of different metrics can provide subtle insights you wouldn't otherwise be aware of. Select a SERP tracking tool with superior tagging and segmenting features.

White Label Reports

When your clients understand the value of SEO, you'll retain their business more easily. Rank trackers with customizable white labeling options allow you to clearly demonstrate the ways your strategies are improving their rankings.

White Label Reports

When your clients understand the value of SEO, you'll retain their business more easily. Rank trackers with customizable white labeling options allow you to clearly demonstrate the ways your strategies are improving their rankings.

Pricing

While no one wants to overpay for a rank tracker, keep in mind that cheaper is not always better. Realistically consider your rank-tracking goals and invest accordingly.

Frequently Asked Questions

Why should you invest in SERP tracking software?

You should invest in SERP tracking software because it tells you how well your SEO strategies are working. Simple as that.

Without data, it's pretty difficult to adjust and optimize your methodology. As they say, knowledge is power. And a good SERP tracker provides you with a lot of knowledge—about your own rankings, your competitors' rankings, and the whole picture at large.

Are there any free rank trackers?

I reviewed one of them (ProRankTracker) in this post. That being said, you usually get what you pay for in terms of quality and features. If you’re serious about improving your SEO strategies, I'd recommend investing in a high-quality rank tracker that won't leave you frustrated.

How do you track rankings for Google Business Profiles?

Most of the better quality SERP trackers include rank tracking for Google SERP features like Google My Business (GMB). If this is a priority for you, be sure to check for it before you purchase a rank tracker.

From The Author

Terry Williams (fresh)

Terry Williams

There are a ton of SEO tools out there and over the years I've tested and reviewed most of them. During that time, I've figured out how what works, and I've put together a streamlined process to help you navigate the world of building an online business as efficiently as possible. 

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Paul
Paul
7 days ago

Thank You! This has been extremely helpful. Semrush definitely for the win!

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