Search engine optimization (SEO) is the process of improving your website's ranking in organic search engine results. And there's a good chance that if you've found your way to SerpFocus, you're on a mission to improve your rankings.
If so, we're here to plumb the depths of SEO strategies and tools with you. Whether you're a seasoned professional or a rank beginner (pun intended), our goal here at SerpFocus is to provide you with relevant resources that can truly guide your SEO journey.
In this post, I'm going to focus on SERP tracking—a critical element of effective SEO. We'll define SERP tracking, take a look at its purpose and function, review our top twelve SERP tracker picks, and finish off by answering a few questions and providing you with some clear criteria to keep in mind when selecting a SERP tracker.
Semrush Position Tracker is perfect for individuals, businesses, or agencies looking for an all-in-one SEO solution that also includes a top-notch SERP tracking tool.
Previously known as Serpbook, Keyword.com is a great option for agencies.
If you're on a budget and looking for a budget-friendly, all-in-one SEO platform with decent rank-tracking capabilities, Mangools could be a great choice.
AccuRanker is not for beginners or small businesses. I'd highly recommend it for brands, store owners, and agencies who need reliable and up-to-date ranking data, competitor monitoring, historical data, and API access across all locations, devices, and major search engines.
ProRankTracker caters to a wide range of users but is probably best suited for small to medium businesses looking to track smaller numbers of keywords at an affordable price point.
Advanced Web Ranking is perfect for serious SEO geeks who really want to dig deeply into the foundational metrics that impact rank tracking. It can be a perfect tool for startups or enterprise-level agencies alike but it isn’t for users who want a platform that will do everything for them.
SE Ranking is a good option for small businesses, SEO professionals, and digital agencies who want an affordable all-in-one solution for accurate SERP tracking along with other SEO tools.
SerpWatch is an excellent choice for business owners looking for an automatable SERP tracking solution that can provide pertinent data without a major time investment.
I think that Nightwatch is a perfect choice for brands, businesses, freelancers, or agencies who really want to hone in on local rank tracking across the globe. Nightwatch's other features are decent, but it really shines when it comes to local rank tracking.
Wincher is a great option if you're looking for a straightforward keyword tracker with no limits. Though it's a little pricier than Keyword.com, you do get more features and flexibility for the price difference. Wincher is a suitable option for freelancers, small businesses, and agencies alike.
Serpstat represents a solid mid-range option for business owners or agencies looking for a quality, all-in-one SEO solution that will provide accurate ranking data without breaking the bank.
SEO beginners or marketers who are looking for a simple SEO solution that doesn't overwhelm them with data.