The Future Of SEO & How To Stay Ahead Of The Curve

• updated on
January 20, 2023
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The SEO landscape is always changing. What worked yesterday might not work tomorrow, which is why now it’s as important as ever to stay ahead of the curve regarding your SEO strategy. If you aren’t practicing SEO, it’s time to get well-acquainted with it, especially if you want to reach prospective customers online in 2023. 

Think about how many internet users are on the web each day. I can tell you right now that most users don’t look past the second page when searching on Google. That’s why it’s crucial for you and your business to get involved with SEO. Staying up to date with the latest trends and practices can help you maintain your spot at the top of the search engine results page. 

Learning new SEO tips can get your site the attention you want. 

But how?

I’m thrilled you asked. Here’s everything you need to know to stay ahead of the curve in 2023:

The Impact of Emerging Technologies on SEO

SEO has come a long way since its early days. It’s gone through many stages and has become one of the most pivotal aspects of digital marketing. But as search engine optimization has advanced, so have the technologies around it. 

Here are some ways in which technology will impact SEO in 2023:

The Rise of Voice Search and the Importance of Optimizing for It

For active mobile users, the idea of talking to your mobile device isn’t uncommon. More and more users are talking to their mobile devices in favor of more convenience. People even ask Siri or Alexa to help them find nearby restaurants or suggestions for consumer products. 

With so many using voice search, it’s a good idea to start optimizing for it. But how? One of the main ways to optimize for voice search is to focus on long-tail keywords. Think about it: When we talk to Google or Siri, we often frame it as a question or statement, such as “what is the best Italian restaurant in San Francisco?” Why? Because it’s much more specific, and long phrases are more likely to be used in natural language searches rather than short, generic keywords like “Italian restaurant.” Including long-tail keywords on your website can increase the chances of your website appearing in voice search results. 

When considering voice search optimization, you must think about the user’s search intent. Since voice searches are often phrased as questions, you should ensure that your website provides clear and relevant answers to users’ questions. This may include well-organized and easy-to-navigate content with clear headings and subheadings that make it more straightforward for users to seek the information they’re searching for. 

Voice search isn’t just some neat trick your device can perform—it has slowly become the norm. It’s a fantastic opportunity to get organic search traffic. By implementing voice search optimization, you can reach an array of mobile phone users that use their devices to locate businesses and purchase consumer products. 

Targeting voice search can help your website reach its SEO and ranking goals. Search engines tend to favor websites that optimize for voice searches and will provide more authority and higher spots on Google result pages for your site. If you’re lucky, your website could land a spot on a SERP for voice search results! 

The Role of Artificial Intelligence in Improving Search Algorithms 

Artificial intelligence has become one of the key factors in improving search algorithms through natural language processing (NLP) technology. Google itself relies on complex AI to determine how content is ranked.

NLP algorithms can analyze text on a webpage and understand the context and what it all means. What this does is help search engines provide more accurate results for complicated long-tail inquiries that contain more than one keyword or concept. That’s why understanding how the algorithms work can impact how you rank content in SERPs. 

Machine learning is one of the best ways to improve search algorithms. By analyzing user behavior and search data, machine learning algorithms can improve their understanding of user preferences and offer more relevant results as time goes on. It helps search engines better understand search intent and gives more accurate findings per query. 

The Potential Impact of Virtual and Augmented Reality on Search Results 

Much like AI and voice search technology, virtual/augmented reality technologies are advancing to a new level. Not only is this type of tech impressive, but it’s also likely to have a significant impact on search engine optimization. 

Virtual and augmented reality technologies can change how users search for and interact with web pages and content, whether that be a site’s homepage or a blog post. How they begin to interact with the content can affect the way search engines rank and display search engine result pages. 

A potential impact of virtual and augmented reality on search results is the increasing importance of visual content. As online users begin to interact with content through virtual and augmented reality headsets, search engines might place more emphasis on visual elements, such as images and videos, in their ranking algorithms. With that in mind, it may be more important for businesses and website owners to include high-quality visual content on their sites to improve their overall search engine rankings. 

The Importance of User Experience in SEO

Google’s algorithm has consistently considered user experience when it comes to SEO results. It’s pivotal to understand how user experience can impact SEO and how it affects search algorithms. 

How User Behavior and Preferences Are Influencing Search Algorithms 

A way that user behavior and preferences influence search algorithms is through user feedback. Most search engines let users provide their feedback on the quality and relevance of their search results. That feedback can be used to directly improve the accuracy of the algorithms. 

For example, if a user clicks on a search result and quickly returns to the search result page, it may indicate that the result was not relevant or useful to their inquiry. The search engine can use this information to adjust its algorithm and provide better search results in the future. 

Behavior and preferences play a main role in shaping algorithms used by many search engines. As search engines gather and analyze more data on user behavior, they can better the user experience by providing accurate and trustworthy results. A positive online experience goes a long way in the world of SEO.

The Role of Mobile-Friendliness and Other User Experience Factors in SEO

You might have asked yourself once or twice, “Does it matter if my site is mobile-friendly?” The answer is yes. Over 60% of internet usage worldwide is thanks to mobile devices. I know, it sounds like a lot. That’s because it is. It means your website will impact your ranking factor. 

People are less likely to interact with your website if they can’t easily do so via their mobile devices. While Google can’t necessarily force sites to become mobile-friendly, they did roll out the “mobile-friendly update,” which impacts mobile search results. You don’t need a mobile version of your site to show up in Google’s search results, but having a mobile version gives you more of an advantage. Again, user intent still plays a critical role in determining search results. 

Even with a mobile-friendly site, you’ll still want to ensure it provides a positive user experience. Barren web pages are not a way to win over new customers or clients. You can boost your user experience by doing the following:

  • Don’t cluster your content. Break it up into smaller paragraphs that entice users to keep reading. 
  • Use heading tags that accurately describe the content that follows.
  • Use lists and bullet points.
  • Use images and optimize them. 
  • Produce content that yields useful answers for users.
  • Use SEO tools to help improve your web page and search engine rankings.

There’s no end to what you can do to enhance your website and contribute a positive experience amongst your target audience. 

The Importance of Creating a Seamless, User-Friendly Experience on Your Website

As I mentioned earlier, the last thing you want is for your target audience to have a poor experience while surfing your website. If your site’s too difficult or lackluster, people will move on to another competitor, and Google will penalize you. It’s the hard truth. 

A well-designed website is a must, but some additional features can ensure that your site remains user-friendly for all.

Those features include:

  • Clear and concise text
  • Easy navigation
  • Fast response times
  • Efficiency on all devices
  • CTAs (calls to action)
  • Customer testimonials
  • Customer support

These additions can make a monumental difference during the user-friendly experience and add to your SEO efforts. 

The Role of Content in Modern SEO

It takes some effort to receive organic search visibility, rankings, and traffic. However, you can achieve those results by creating optimized content. Keeping that content relevant can help your website thrive. 

The Increasing Importance of High-Quality, Unique Content

There’s no denying that SEO and content marketing go hand in hand. Without quality content, you’ll never grasp the full benefits of SEO. Relevant and engaging content, such as blog posts, can entice users to stay on your website for longer. The longer a user is on your site, the more of an impact on your search rankings. 

Unique and high-quality content is incredibly important for a website. There’s no way around it. The more unique the content, the longer the content’s lifespan. If the content is written well and maintained regularly, it can last for years, maybe even a decade. As long as it’s unique, it will have a greater chance of being more discoverable. 

Quality content can also get you more backlinks. Credible websites will only generate a link to your site if you have unique content. Having unique content can give your site more credibility and get you more backlinks. 

The Role of Multimedia Content, Such as Videos and Images in SEO

SEO is ever-changing. You can keep up with those changes by implementing multimedia content on your website. Multimedia content can enhance your SEO marketing and content strategy from numerous angles. It can boost user experience, help your site rank for videos/images, and optimize for search engines. 

Many internet users are drawn to different mediums, such as images, podcasts, videos, etc. SEO techniques that feature different types of multimedia can attract many potential customers and help them engage with your brand. More people that engage with your content can generate better SEO results. 

The Potential Impact of User-Generated Content on Search Engine Rankings 

Don’t know what user-generated content is? Don’t sweat it. User-generated content is original content created by customers and published on social media channels or websites. This type of content can come in many forms, from images and videos to reviews and customer testimonials. 

User-generated content can elevate your website by producing new and effective content, implementing long-tail keywords, and prolonging the time users spend on your site.

The Future of Link-Building and Backlinking in SEO

SEO techniques should always adapt to the changes in Google’s search engine algorithm. Link-building and backlinking are beneficial in building a strong SEO strategy in 2023. 

The Potential Impact of Changes to Search Algorithms on Link-Building Strategies 

In December 2022, Google rolled out its new link spam update that uses the AI-based spam prevention system, SpamBrain, to nullify unnatural links. While it can detect spam and remove it, it can also identify and target sites buying links and others for building outgoing links. 

As a result, many websites have experienced monumental changes to their search results, and it has to do with how you acquire links and link out to other web pages. This new update can impede the success of your website and change your link-building habits. Since Google is super strict about obtaining links to boost search rankings, you have to be careful about how you handle your links. 

For example, if you want to embed an affiliate link within the body of a text, you need to qualify the link with a rel=sponsored tag. In addition, you need to tag links in guest posts with rel=nofollow, or Google might hit your site with the link spam update. 

The Importance of Building a Diverse, Natural-Looking Backlink Profile

If you’re actively seeking backlinks or building links for a website, you’ll need a proper backlink profile. Why? Because Google’s search engine will provide a punishment or penalty for an unnatural-looking backlink profile. Sounds intense, right? 

To avoid receiving a penalty, you must understand what a natural backlink profile looks like. I recommend the following aspects to ensure your profile looks legitimate:

  • Anchor Texts: There isn’t an exact number of anchor texts you should have, but the most natural-looking anchor text will have your company’s brand or URL. 
  • Landing Pages: You should have a variety of landing pages where your links are located on the home page. Links with branded anchor texts are some of the most natural links you can have on your profile. 
  • Diverse Links: Ensure plenty of diversity among the links you acquire or build. Focusing on one particular link can appear unnatural. That’s why you should have a proper mix of links from guest posts to social media platforms

The Potential Role of Social Media and Other Platforms in Building Links 

Using social media for building links isn’t a new idea, but it can prove a useful alternative to more exhaustive efforts. Social media is a place where you can build relationships and promote brand awareness. You can create content that fits perfectly for social media platforms and get a buzz going around your business or website. Furthermore, you can meet other like-minded individuals that can add to your link-building efforts. 

Guest post blogs are another way to build links. All you need to do is contact a person or business, get permission to write a post for their site with a topic they might be interested in, and write it for them. Guest posting can help your site get a different audience and put it on Google’s SERPs. 


Businesses and website owners must stay flexible and adaptable in their B2B SEO strategies. If you aren’t actively staying up-to-date with the latest SEO trends and developments, you’ll have a hard time finding success in 2023. To ensure you don’t miss out on the latest news, visit SerpFocus today. I’m always reviewing the newest SEO tools and software to keep you in the loop.

From The Author

Terry Williams

With over 10 years optimizing sites, I've boosted search visibility for brands through customized strategies. Currently, I develop effective SEO solutions for a top agency, immersed in the latest trends and innovations. Read my full bio.

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