I’ve listed six Surfer SEO features above—those do a pretty good job of summarizing everything that Surfer can do.
I can’t sum up MarketMuse’s features in six bullet points. Its software simply does too much. I can, however, tell you broadly what MarketMuse provides:
- Content optimization
- Strategic content planning (including content cluster creation)
- Competitive analysis
- Keyword research
- Content briefs
MarketMuse’s content optimization suite is incredibly powerful. You’ll get insights on how to structure your content, which keywords you should use, what your competitors are doing, and more. MarketMuse also allows you to review old content quickly and provides suggestions to help you improve outdated content.
I’ll talk more about the content optimization suite in the next section—for now, just know that it’s quite impressive.
The strategic content planning suite that MarketMuse offers is unlike anything I’ve ever seen. MarketMuse actively inventories your site, checks how your content is performing versus other content on the web and makes recommendations on which types of content you should focus on.
This suite also helps you to create content clusters, aiding you to determine where your existing content fits in your overall strategy, and giving recommendations as to which topics you should cover in the future.
MarketMuse’s competitive analysis suite is pretty remarkable. I love the use of heatmaps to show exactly where your competitors are outperforming you. It gives me a much better idea of where I need to build out content, what existing content I need to shore up, and where my site is outperforming my competitors. The heatmaps are easy to read and play well with the strategic content planning suite.
The keyword research features of MarketMuse are nothing to laugh at, either. Not only does MarketMuse help you find relevant keywords to try to rank for, it also helps you determine the types of content you should build to rank for those keywords, and even how likely you are to make money from given pages.
I’ll talk more about MarketMuse’s keyword research tools in the “Content Research” section.
Finally, MarketMuse allows you to create content briefs. These are AI-written briefs, similar to the content outlines that Surfer SEO allows you to create. The content briefs offered by MarketMuse are pretty comprehensive; they include things like internal and external links that you should include in your articles.
Now that you know the broad features offered by both platforms, I’ll compare what I can apples-to-apples; their content editing abilities, and content research abilities.