The Ultimate SEO Tool Stack for Your Local Business Website

• updated on
November 14, 2023
Disclaimer: A few of the links you'll stumble upon here are my affiliate buddies. Meaning, if you decide to join their premium crew, I might get a little thank-you bonus – without any extra penny from your pocket! Just know, I only give shout-outs to tools and products I truly believe in and have used.

Essential Components of a Local SEO Stack

In this guide I'll outline extact the SEO tool stack my agency uses for our local clients. With these tools we've had great success in getting clients from not ranking at all, to top positions in Google for their main keywords. Don't just take my word for it, look at the results I've help clients achieve.

local seo tool stack to increase rankings
keyword graph displaying keywords ranking on page 2-6 now it the #1 position on Google

The secret to success means considering the following aspects of SEO.

On-Page Optimization

Emphasis on local keywords within the content on the website, including the proper display of NAP information and the use of schema markup, will help in improving local search rankings.

Google My Business Optimization

Complete and optimize the GMB listing as it is extremely influential in local SEO performance. Regular updates and engaging with customer reviews increase credibility.

Local Directory Listings

Consistent and accurate business listings across various local directories further contribute to local SEO, reinforcing the business's presence across multiple platforms.

Reputation Management

Monitoring and managing reviews on all platforms is imperative. It's essential to respond professionally to negative reviews while promoting positive testimonials to build trust.

Suggested Tools and Plugins

Rank Math SEO

Utilize Rank Math SEO, a comprehensive plugin for WordPress, to help in optimizing content with local SEO strategies, including meta tags and keywords.


A tool designed for managing local SEO effectively: track local rankings, manage directory listings, and handle review monitoring.

Whitespark Local Citation Finder

Identifying local citation opportunities becomes easier with Whitespark, which aids in establishing a stronger local SEO presence.

Google Analytics and Google Search Console

Both tools are invaluable for monitoring website performance and understanding how local users find and interact with your site.

Manage reviews effectively and employ strategies such as review gating to mitigate the impact of negative reviews.

Surfer SEO

For analyzing and optimizing web content, Surfer SEO offers insights to make content more competitive in local search results.

So How Much Will This SEO Stack Cost per Month?

Rank Math - $0/month
LocalViking - $39/month
Whitespark - $0/month
Google Analytics & Search Console -$0/month - $25/month
Surfer SEO - $119/month

Grand Total - $183/month

Additional Tips:

Content Strategy

Generate content that resonates with the local audience, by discussing local issues, events, and activities, thereby enhancing local engagement and relevance.

Social Media Integration

By actively participating in local groups and channels, there is an opportunity to interact with a highly targeted local audience.

Customer Reviews and Testimonials

Positive reviews not only enhance the business's reputation but also contribute to improved local SEO. Encouraging satisfied customers to leave reviews on Google or Yelp can have significant benefits.

Technical SEO

For local search, with a high probability of mobile usage, ensuring that the website is both mobile-friendly and quick to load is non-negotiable for maintaining an edge in local SEO.


If you have any more questions shoot me a message!

From The Author

Jacob Kettner

As co-founder of SerpFocus, I'm driven by a passion for helping businesses grow through strategic SEO. I started my digital marketing career at a boutique agency focused on local SEO for small businesses. Read my full bio.

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