7 Easy SEO Content Strategy Tips: A Beginner's Guide To Strategic Content

Would you like to know a downright easy way to increase search engine traffic? How about a quick content management strategy template that you can plug any campaign or project into?

Look no further.

In this easy-to-read guide, we break down our internal SEO content strategy that has helped many people go from page 2 keyword ranking in Google, to page 1 in a short amount of time.

NEW Apr 17, 2017: Traffic Update for SEO Content Strategy

What Is Content Strategy?

Having a content strategy is essential to any online marketing campaign.

Before you shell out hundreds or even thousands of dollars on backlinks and VA work, developing a strategy for your content marketing has to take place.

Our 7 Elements Of SEO Content Strategy:

  1. Who is your target audience?
  2. What are your KPI's?
  3. In-depth keyword research.
  4. Deep Competition analysis.
  5. SEO Site Architecture Strategy
  6. Content posting schedule.
  7. Implementation.

How To Develop Your Content Strategy

SEO and content strategy go hand in hand. Utilizing our 7-Step template, you can start creating quality content that is guaranteed to rank in Google. It will also complete your digital marketing strategy.

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1. Who Is Your Target Audience?

When setting out to create your master content plan, you must first know who your target audience is.

For example: If you are working for a local client in the HVAC supply industry, their target audience will be different than that of a local residential HVAC contractor.

Target Audience A: HVAC suppliers rely on sales and conversions from heating and air conditioning contractors.

Target Audience B: Residential HVAC contractors develop sales from homeowners and residential properties.

SEO Content Strategy Target Audience

If you start your campaign with keyword research being your primary focus, you will be more inclined to struggle with your SEO content marketing strategy.

Having your target audience nailed down before doing in-depth keyword research is essential in content marketing.

2. What Are Your KPI's?

Key Performance Indicators or KPI's, refer to knowing where your target audience is best able to be reached. This is huge when it comes to your SEO digital marketing strategy.

Sticking with our previous example, an HVAC suppliers target audience will most likely be on Google and LinkedIn.

Whereas, a local residential HVAC contractor will benefit more from Facebook groups, local maps, and Google Organic SEO.

TIP: Whenever you have a local SEO client who focuses on business to business sales, make sure you include LinkedIn in your content marketing strategy.

Keeping it simple, you want to know where you should focus your time and money when implementing an SEO content strategy.

3. In-Depth Keyword Research

Once you know your target audience and how to reach them, now is the time to dive into keyword research.

Why Is Keyword Research Important for SEO?

When implementing a quality content writing strategy within your SEO digital marketing strategy, you need to know what your audience is searching for.

There are many SEO tools that you can use for in-depth keyword research and analysis.

You can get a lot of free digital marketing strategy tips with tools like SEOBook and Google trends.

When determining what keywords you want to target in your content marketing strategy, it is essential to understand search engine traffic and the user intent.

Determining User Intention

User Intent

This is your target audience looking for just information? You are most likely going to want to focus on users who are seeking to buy, right?

Knowing the user intent behind keywords is almost more important than the search engine traffic itself. This is crucial to any digital marketing strategy.

Think of it this way, if you want to know who your target audience is, wouldn't you also want to be aware of their reason for searching?

Thinking about how you want to convert your potential visitors and search engine traffic is critical when developing your SEO content strategy.

Keyword Research Tools

There are a lot of SEO tools available for keyword research and on-page optimization. Here are some of my favorites to use when developing a content strategy:

Brought to you by Herc and Todd over at the ProjectSupremacy team, this tool is the Swiss army knife of keyword research for SEO.

If you want to take in-depth keyword research strategy seriously, this is the tool to use.

You can search for a given term and get instantly related results from all the main search engines. These engines include Google, Google local, Yahoo, YouTube, Ebay, Amazon, and Alibaba.

Content Keyword Suggestions With Keyword Supremacy

Keyword Supremacy doesn't stop there. You can save your terms and then download them for your SEO content strategy. Also, you can instantly generate synonyms, Google trends, traffic and much more.

This is by far one of my favorite SEO tools to use when developing our content strategy.

This is my go-to tool for all content marketing strategy. I utilize SEOprofiler from the beginning to very end of every SEO marketing project.

SEOprofiler is another excellent SEO tool for keyword suggestions since it also includes CPC and competition. Analyze competitor keyword density and their on-page optimization strategy side by side.

Strategic Content Marketing

When getting keyword suggestions from your seed keyword, you have the option to save your found keywords. Even compare the top ranking sites for the given term, add to your position ranking monitor and more.

When developing an SEO content strategy, you will want to know latent semantic related terms to use in your content.

LSI Graph is beneficial when building a content strategy since it allows you to input your seed keyword and generate a list of LSI related terms.

Using LSI keywords throughout your digital content will send topically relevant signals to Google. This makes LSI Graph essential for ranking in Google's search engine.

Latent Semantic Indexing Tips For Content Marketing

I could not live without this SEO content writing tool.

Ntopic is a relevancy tool, designed to help you write SEO optimized content.

With Ntopic, you can plug in your seed keyword, copy and paste your content and just hit update relevancy. Instantly receive a list of the most frequent keywords used in the SERPS for your given keyword or phrase.

I use Ntopic with every single SEO project that I manage.

You can get Ntopic for relatively cheap and even try it out for free.

Since LSI is among the top SEO ranking factors, you need a tool that can quickly analyze the SERPS for you. This SEO tool does just that.

Planning Your Content Marketing Strategy

I think that Google Analytics is underutilized. Google Analytics is perfect for tracking conversions on sites and developing client strategy reports.

We use Analytics with every campaign we set up.

TIP: You can integrate Google Analytics with your SEOProfiler campaigns. Make tracking easy on yourself with one dashboard for all of your SEO projects.

4. Deep Competition Analysis

When starting any SEO marketing strategy, you need to investigate your competitors.

IMPORTANT: If you ignore this step when planning your SEO marketing strategy, you are sure to miss out on a ton of traffic.

SERP Optimization Analysis:

When I start our SEO campaign, I will check the SERPS to get a better understanding of what my competition is doing right and what they are doing wrong.

You want to look for these three key SEO factors:

You should also compare positions 4 through 7 to the top three ranking sites.

When you compare the top ranking sites to those who fall closely behind, you will gain a better understanding of their missed opportunities.

Think of your SERP analysis as gold mining. You are prospecting a digital and technical gold mine, locating areas of missed opportunities from your competitors.

This will help you quickly build a successful SEO content strategy.

Technical SEO On-Page Optimization:

Some of the biggest on-page SEO factors are:

The above are just a few tips to success when building an effective SEO content strategy.

Analyzing your competition's site architecture will be vital in determining if they are using a proper interlinking strategy.

5. Site Architecture Strategy

To build a successful SEO content strategy, you need to thoroughly plan your site structure.

Once you finish analyzing the competition, you should have a good idea of how you are going to structure your website.

You are going to want to interlink to topically relevant pages when building your site architecture.

The best way to keep link juice flowing and having an SEO on-page SEO strategy is by creating tight silos.

Silo Site Architecture Is Simple:

Here is an example of one of the many possible SEO on-page silo structures:

Content Silo Architecture

You want to take your main keyword that you're looking to rank for and build structure to a major piece of content.

The content for your primary or seed keyword is called your cornerstone content.

I will build out cornerstone content in long form (typically 1000-3000 words). Once I have my pillar content, it is time to create additional supporting content.

Below is a simple way to estimate the amount of supporting material you will need initially:

If your top competitor has 70 pages on their site, and if they internally link 40 of those pages to their top-ranked page, you can reasonably deduce that you will need at least 40 supporting articles right?

Well, it is not that simple.

A lot goes into determining your site's architecture.

Even though your top competitor has 40 internally linked pages, if they are not in a silo, the links will not have as much impact on their rankings.

You could run three SEO posts a week for two months and outrank that competitor with only 24 internally linked supporting articles.

How Is This Technically Possible?

The topic relevance of content matters most.

If Google uses latent semantic indexing to determine the relevance of a given web page, it is reasonable to suggest that they also look at the topic relevance of links.

Matt Diggity wrote a blog post last November detailing a case study he performed on topical relevance in SEO.

In Diggity's article, he suggests that topical relevance can be used to power up your PBN (Private Blog Network) and increase its overall linking effects.

Diggity used PBN's with existing links, repurposed the SEO on-page content to be topically relevant and then pointed internal links to the homepage.

The conclusion was that the sites topical relevance changed and he was able to rank for significant terms in the SERPS.

Diggity stated at the end of the article that the case study site's overall traffic increased by 71.3%.

OK, so you are probably skeptical, right?

Our same study from December to January that Michael mentioned in this blogs paired video, concluded roughly the same percentage increases.

February Content Marketing ResultsWe saw almost a 70% increase from the previous year after developing our SEO content strategy.

If content is king, then PBN link building is queen. That would justifiably make quality content writing their mistress right?

With all jokes aside, topical relevance is vital with any SEO content strategy.

6. Content Posting Schedule

Now that you have thoroughly analyzed your competition, it is time to set up a posting schedule.

With WordPress, you can easily schedule posts and pages individually or in bulk.

You should know by now how many pages a week you need to publish based off of your research.

NOTE: This is not a finite number, start with a base amount and increase if necessary, never decrease. SEO On-Page optimization and Off-Page optimization is a continuous process.

Posting in Bulk Can Be Accomplished in a Couple of Different Ways.

You can use a free WordPress plugin called "WP All Import" that allows you to upload and bulk schedule via excel sheets.

*Preferred Method* You can also use MainWP for uploading articles in bulk.

MainWP is completely free. However, you do need to purchase a $39 plugin in order to get the bulk upload feature.

I personally use MainWP for its many versatile functions. One of the best functions is posting to any of your sites that have the child theme installed. Install the parent plugin provided by MainWP and from a single site, manage all of your post and updates.

Our SEO content strategy is a lot easier to run with MainWP for all our personal on-page strategies.

7. Implementation

Now that you have scheduled your posts and done all the competition analysis, your SEO campaign is complete, right?

Well, not exactly...

...You need to make sure that you always tweak your SEO content strategy when necessary.

For best practice, I always upload new content once I have started a campaign.

It makes more sense to me to always be uploading new content and never stop.

Once you start ranking on the first page for your keywords, the last thing you want to do is slow down, or worse, backpedal completely.

I have heard a lot of SEO's talk about how they will get a campaign going, and it is done in a matter of months.

How can you possibly ever be done in any digital SEO campaign?

The secret to a great SEO content strategy is consistent implementation.

Conclusion:

If you want to market online effectively, you need first to know your target audience.

Analyze your competition, develop an SEO content strategy and stick with it.

Lastly, remember always to test.

Everything in life changes and Google's search engine algorithm is not an exception to that rule.

The more you test, the better you will become.

What are your biggest SEO content strategy challenges?